Honeyweb Blog / Search Engine
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Call to Action Conference 2015
The Recordings, Slides and Notes from Call to Action Conference 2015
We just wrapped up this year’s Call to Action Conference and our heads are still reeling from all the actionable insights, testing ideas and networking/partying with some of the smartest conversion experts in the entire world.
Facebook Messenger Is The Second Most Downloaded App Of All Time
Remember when Facebook forced you to download its standalone messaging app, Messenger, by revoking access to messages from within its flagship app? Turns out that strategy worked swimmingly for the social network: A new report by app analytics firm App Annie says Messenger is one of the most downloaded iOS apps of all time.
Messenger is second only to Facebook's flagship app, and is followed by popular apps like YouTube, Instagram, WhatsApp, and Google Maps. Below are the top 10 most downloaded apps, as per App Annie:
Is The Cash You Splash On Search All Just A Total Waste Of Money?
The transparency of search as an advertising channel is appealing to marketers as it makes it relatively easy to forecast acquisition outcomes and to measure ROI. And, CFOs love the apparent certainty of it when it comes time to approve budgets.
That’s why search is often the first tool in the kit that digital marketers reach for when they want to fill the funnel, with the majority of spending going to a single, dominant publisher.
An Ex-Google Employee on How to Get the Most From Your AdWords Account Manager
If you’re marketing your business with Google AdWords, chances are good that you receive 100 calls a week from people telling you how they can transform your business by managing your AdWords account.
You’ve probably received so many of these calls that you’ve thought about smashing your phone into a million pieces, flying to Tahiti and forgetting this whole advertising thing ever happened.
Google Australia Reveals The Things We Searched For Most In 2015
Search engine behemoth Google has given B&T an exclusive look at the words, things, businesses we Australians are most likely to search for.
The results detailed in full in the latest print edition of B&T make for interesting insight into the Googling habits of Aussies.
Google Panda 4.2 Rolling Out Now, Affecting 2-3% of Queries
Google’s Gary Illyes has confirmed that Google started rolling out Panda update version 4.2 last weekend, affecting 2–3% of queries.
If you haven’t felt any impact from the update yet, it doesn’t necessarily mean you’re in the clear. Panda 4.2 will take a few months to fully roll out, Illyes says, so you may not notice it for a while if at all.
SEO Strategy During A Website Redesign Or Migration
Launching a new version of your website? If so, check out columnist Thomas Stern's basic guide to preserving your SEO equity in the process.
Whether you’ve decided to purchase a new domain or update your existing website, it’s essential to plan ahead to avoid potentially devastating SEO issues. Website relaunches, especially those that involve a change of domain, can dissolve a brand’s digital footprint and negatively impact sales driven from search.
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