Honeyweb Blog / Search Engine
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
The Future Is Intelligent Advertising
What does the future hold for search engine marketers? Columnist John Cosley of Microsoft discusses how personalization and context will change the way we do paid search.
In its earliest form, the Internet represented a land of boundless opportunity. Fire up MSN, ask “the Internet” a question, and back comes the answer. Interested in garden gnomes, Japanese cuisine, or classical guitar? No problem; just open up your web browser, and there’s a selection of websites for you to browse for hours on end.
The 5 Objectives of Content Marketing Strategy
Content marketing has been one of the important marketing strategies in today’s society especially when information for consumers are often overloaded.
Brands are competing aggressively for today’s mass consumers attention when most of the time, massive advertising are often being ignored by the customers. Therefore, content marketing strategy plays a vital role in making today’s customers want to buy your products and services.
Earning Links Through Trust: How Site Design & Content Quality Impact Your Link Building
Link builders are often singularly focused on actively obtaining links, but columnist Jim Yu reminds us that we shouldn't neglect critical on-page elements in the process.
Our industry has seen a huge shift in how we build and optimize websites over the years. From the dark age of link buying, spam and algorithmic gaming, professional search marketers now focus on optimizing for the user. Quality content and site design are the key drivers that build audiences and earn trust.
The Google -Twitter Deal Goes Live, Giving Tweets Prominent Placement In Google’s Results
Tweets now appear for trending topics in a new carousel format. Twitter doesn't earn directly off display but will gain new traffic.
The deal between Google and Twitter to bring more tweets into Google’s search results announced earlier this year is finally delivering on its promise. Google is now showing tweets in a new and more graphical way on mobile devices, with desktop promised soon.
It’s Official: Google Says More Searches Now On Mobile Than On Desktop
Company officially confirms what many have been anticipating for years.
Last year we heard informal statements from several Google employees that mobile search queries would probably overtake desktop queries some time this year. Google just confirmed this has now happened.
5 Advanced AdWords Strategies You Can Implement Today
As Google AdWords gets increasingly competitive, we search marketers have to sniff around for treasure.
Sometimes that treasure comes in the form of advanced switches and dials found deep within the AdWords interface – the little PPC campaign tweaks that make your ads more relevant and keep you ahead of the competition.
I’m here to share five of those tips and tricks. Let’s get to it.
Google Says There Are 4.7% More Mobile Friendly Websites Today Than Two Months Ago
The fear of Mobilegeddon encouraged many webmasters to make their sites mobile friendly. Google says there was an uptick of 4.7% of sites that are now mobile friendly compared to two months ago.
Google also said they hope that, now that this algorithm is rolling out, that more sites will go mobile friendly in the near future.
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