Honeyweb Blog / Search Engine
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Google To Give Non Mobile-Friendly Sites The Punt In Search
Starting today there could be a heap of businesses who have been pushed down the Google search ladder because they don’t have mobile-friendly sites.
The move is being dubbed the ‘Mobilegeddon’, the mobile-friendly-site-apocalypse if you will. So if companies don’t have a site that looks decent on mobile devices, they’ll lose out.
New AdWords Campaign Detail Reporting Options Give X-Ray Vision Insight Into Campaigns
New options will allow advertisers to see exact settings of campaigns in one location without having to hop through any hoops.
Paid search professionals routinely talk about wrangling reports in AdWords in order to get the most pertinent data. Well so the days of wrestling with that data may be over thanks new features from AdWords are making some serious upgrades to their report options.
Complete Guide to Google’s Mobile Friendly Algorithm
With Google’s mobile search algorithm just around the corner, on April 21st to be exact, it should come as no surprise that this week’s top post revolves around just that.
SEJ contributor Tom Demers has put together a comprehensive explainer of every piece of information that has been gathered leading up to the algorithm launch.
Is your small business ready for what’s being referred to in SEO circles as “mobilegeddon”? Find out by reading through this 3-part guide. In it you will learn what this algorithm is targeting, and how to ensure your business won’t be impacted when in drops in under two weeks.
Link Risk Management: Are You Using This Critical SEO Tactic?
Columnist Stephan Spencer warns that if you don't regularly monitor your backlinks and proactively get rid of spammy ones, you could be risking it all.
Over the past five years, Penguin is arguably the Google algorithm update that’s had the greatest impact on webmasters. Since Google launched the first Penguin update in April 2012, hundreds of thousands of sites around the world have been penalized and have virtually vanished from the Internet (or at least their traffic has).
How to Write the Highest-Performing AdWords Ads, Ever
With such limited space and cut-throat competition, writing AdWords ads is a pain. To stand out from the sea of sameness, make sure you're using these battle-tested tactics.
You have to get creative to stand out from the nine other advertisers you’re sharing real estate space with (or as few as four competitors if you’re on mobile).
So how do you do it?
I’m here to give you some proven tactics you can use to write AdWords ads that will bring you higher click-through rates, higher Quality Scores and higher conversion rates.
Google Issues Warnings About Poor Search Rankings For Non-Mobile Sites
Google has been making strides to improve mobile search results to make the SERPS a better place for users searching on smartphones and tablets.
One of the more recent changes have been displaying a “mobile-friendly” tag next to sites in mobile search results that have been confirmed to display correctly on a mobile screen.
How to Generate Leads on Social Media by Simply Listening to Your Audience
If you want to grow your business, you need to keep an ear to the ground and listen closely to your audience.
One of the most effective ways of doing this is through social listening: paying attention to the conversations people are having on social media about your brand, competitors, industry terms and pain points.
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