Honeyweb Blog / Design / Branding
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
4 Reasons Why Micro-Influencers Are Key [Infographic]
While it may sound cool to enlist a celebrity or famous influencer with millions of followers to endorse your brand
They may not have what it takes to actually ‘influence’ the behavior of their followers, and shape their perception of your brand.
Are they seen as experts on the particular subject, topic or product field they're sharing with their audience?
By Emma Wiltshire
socialmediatoday.com
Honeyweb are your local brand marketing experts, contact us to discover how we can help your business.
![4 Reasons Why Micro-Influencers Are Key [Infographic]](https://www.honeyweb.com.au/uploads/blog/shutterstock_760105339.jpg)
Marketing Chart: Biggest challenges to growing membership
Engagement. Data. Revenue. Customer loyalty.
All of these are benefits to including a membership offering as part of your marketing, product and customer strategy.
To help you do that, we explore the biggest challenges to growing membership in the latest marketing chart.
By Daniel Burstein
marketingsherpa.com
Honeyweb are your local digital marketing experts, contact us to discover how we can help your business.
Grow Digital Subscriptions With 4 Proven Insights
What drives people to sign up for digital subscriptions, especially when similar content can be easily obtain elsewhere for free?
MECLABS Institute recently completed a survey of 900 U.S. consumers who spend at least three hours a week reading print or digital news content and earn at least $40,000 annually.
Academic and industry experts were also interviewed as part of the research.
By Andrea Johnson
marketingexperiments.com
Honeyweb are your local digital marketing experts, contact us to discover how we can help your business.
Why SEO Pros Should Care About Branding
In certain SEO tribes, there is a notion that as long as a company ranks for certain keywords, they don’t need to worry too much about their brand.
In some cases, this may be true.
There are countless verticals where just ranking above your competitor can be worth thousands of dollars of increased leads or sales.
By Tony Wright
searchenginejournal.com
Honeyweb are your local SEO marketing experts, contact us to discover how we can help your business.
5 Ways B2B Brands Should Use Social Media [Infographic]
Three B2B brand marketers shared their ideas on how to make even the most serious B2B brand pop on social.
Based on the insights they presented, it became clear that no matter whether your company is in communications, manufacturing, or sales
There are common opportunities which all B2B marketers can capitalize on within the social media landscape.
By Robin Selvy Re
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
![5 Ways B2B Brands Should Use Social Media [Infographic]](https://www.honeyweb.com.au/uploads/blog/shutterstock_558891820.jpg)
How to Do Guest Posting Today: Your 3-Step Guide
Guest blogging and contributing content to external websites, in general, have received a bad reputation over the past 18 months.
Like directory links before them, guest posts have become another underappreciated and unloved brand and expertise building tactic, and that needs to change.
This three-step guide to guest blogging will provide you with a rejuvenated approach toward placing contributed content on external websites that will fuel your digital marketing.
By Lee Wilson
searchenginejournal.com
Honeyweb are your local digital marketing experts, contact us to discover how we can help your business.
KPI Cheat Sheet for 4 Specific Brand Goals
Measuring the value of PR and marketing efforts on social media continues to be a pain point for many communicators.
In the broad strokes, most measurement initiatives proceed in three stages.
First, you need to define the goal, then you need to determine the key performance indicators that align with those business goals.
By Jerry Ascierto
socialmediatoday.com
Honeyweb are your local brand marketing experts, contact us to discover how we can help your business.
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