Honeyweb Blog / Advertising / Marketing
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Square Image vs. Landscape: What Works Best? (a $1,200 Experiment)
The most important part of a Facebook ad is always the image or video.
Users scroll through their newsfeed at speed, so you need engaging visuals to make them stop, then with any luck, they’ll read the headline and ad text.
Without an eye-catching image, it doesn’t matter how good your ad copy is, the chances are they won’t even register it as they scroll past.
By Paul Fairbrother
adespresso.com
Honeyweb are your local social marketing experts, contact us to discover how we can help your business.
Almost 60% of marketers haven’t implemented AMP, see why (and why it’s no excuse)
When it comes to page speed, a few seconds of slowdown can cost you.
Slow load times cripple conversion rates, raise the price you pay for ad impressions, and even drive qualified traffic to your competitors.
What does AMP mean for marketers?
By Colin Loughran
unbounce.com
Honeyweb are your local digital marketing experts, contact us to discover how we can help your business.
A 7-Step Process to Make Marketing Videos That Work
Do you need to work with experts or employees to create marketing videos?
Looking for a proven process that results in great content?
In this article, you’ll learn how to guide experts to deliver talking points you can use in your marketing videos.
By Owen Video
socialmediaexaminer.com
Honeyweb are your local video marketing experts, contact us to discover how we can help your business.
15 Resources to Help You Use a Repeatable Process for Conversion Rate Optimization
If only marketing were more like tires.
I recently discovered that the tires on my Nissan LEAF were recalled, not the specific tires on my car, just that tire model.
In general, tires are manufactured with such repeatable high quality, that defects can be pinpointed to just a 13-day span among years and years of tire production.
By Daniel Burstein
marketingexperiments.com
Honeyweb are your local Conversion marketing experts, contact us to discover how we can help your business.
LinkedIn Launches its Own Variation of Live-Streaming Called ‘LinkedIn Live’
LinkedIn is not known for its speed of innovation
But after launching stickers and frames for video last March, and testing its own variation of Stories more recently
The professional social network is now taking on another social innovation by adding its own live-streaming option.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
Top 3 New(ish) PPC Features to Increase Your Paid Search ROI
Are you as overwhelmed as I am by the sheer volume of change we all face in the world of paid search?
There’s no doubt about it, a lot has been going on with Google Ads – though Bing had a few interesting and helpful announcements themselves.
This article will round up my top three favorite recent changes that you can take advantage of right now to increase the ROI on your paid search spend.
By Dave Davies
searchenginejournal.com
Honeyweb are your local PPC marketing experts, contact us to discover how we can help your business.
10 Need to Know Facebook Marketing Stats for 2019
Facebook might not be the newest or prettiest social network
But it’s still certainly one of the most useful platforms for marketers. For example, 93% of social media advertisers use Facebook ads.
And if you find that statistic motivating, we've compiled nine more helpful data points below to help inform your strategy and take your Facebook marketing to the next level.
By Phoebe Bain
socialmediatoday.com
Honeyweb are your local Facebook marketing experts, contact us to discover how we can help your business.
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