Honeyweb Blog / Advertising / Marketing
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
5 Sizzling Marketing Campaigns
Get inspired by these five brands firing up consumers with tweets, memes and pop-ups.
Pizza Hut wants to keep you as warm as its pizza
The pizza chain released a limited edition "Pizza Parka" — a jacket that's made of the same materials as its new delivery carrying pouch.
By Jenny Rothenberg
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
How to Legally Leverage User-Generated Content in Your Marketing
Do you want to use the images your fans and customers post on social media?
Wondering how to secure permission to use your customers’ content?
If you want user-generated content (UGC) for your marketing, you need to take steps to avoid potential legal hassles.
By Jim Belosic
socialmediaexaminer.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
Twitter Releases Major Events Calendar for November to Help with Strategic Planning
Twitter has published its latest monthly events calendar, highlighting all the key celebrations and topics that are likely to generate significant tweet attention in November, in order to help marketers prepare their strategies.
A new initiative this year, Twitter’s monthly event calendars are a great reference point for content planning
Providing an overview of the key happenings and seasonal events that are likely to generate the most buzz on the platform, with noted engagement data based on previous events.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
4 Ways To Creatively Partner with Instagram Influencers
So, you’ve gotten with the program and jumped on board with influencer marketing on Instagram.
You’ve probably even done the hard work and vetted a great group of Instagram personalities.
The problem is, unless you've splurged on an A-list celebrity, an artsy picture with your product and a hashtag probably won't be enough to make you stand out in a crowded Instagram sphere.
By Kristen Matthews
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
40 Ways that Color Psychology Can Boost Your Website Conversions [Infographic]
Applying color psychology is one of the most powerful methods to appeal to customer attention, trigger their purchase behavior and ultimately drive more sales.
Realizing how important colors are in every visual presentation of your business can help you increase conversion rates.
Up to 90% of a consumer's initial judgment of a product is based on color, according to an infographic released by review site Skilled.
By Irfan Ahmad
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
![40 Ways that Color Psychology Can Boost Your Website Conversions [Infographic]](https://www.honeyweb.com.au/uploads/blog/shutterstock_325216439.jpg)
4 of the Best Marketing Automation Tools that You Need to Know About
Choosing the right marketing automation software is no easy feat.
As the industry keeps growing, so does the number of tools on offer - to the point where it’s now quite difficult to find the best option for your particular needs.
In this post, I want to help you find the best tool for your business – read on for reviews of four of the top marketing automation tools you need to know about, and how they can be of benefit.
By Lilach Bullock
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
Micro-Influencers, Maximum Benefit
While the term “Influencer Marketing” might be new(er) or more of a buzzword lately, the concept is anything but.
As long as marketing and advertising has been around, brands have been using people in positions of celebrity, or whom others look up to, to promote their products.
One of my all-time favorites are the ads from the late 1940s that read “More Doctors Smoke Camels Than Any Other Cigarette.”
By Lucy Rendler-Kaplan
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
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