Honeyweb Blog / Advertising / Marketing
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
How to Use Influencer Marketing to Amplify Your Message
Wondering if social media influencers can increase your company’s reach?
Looking for tips to find and evaluate potential influencers for a professional fit?
In this article, you’ll discover how all businesses, even B2Bs, can partner with influencers to elevate their messaging.
By Tom Augenthaler
socialmediaexaminer.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
6 Ways to Optimize Hashtags for Business [Infographic]
Hashtags have become fairly mainstream - almost everyone now uses them in some capacity, while they’ve also become something of a symbol to describe the hopelessly internet-obsessed.
Yet for all this popularity, few businesses are using hashtags to best advantage. It’s time to learn how to optimize hashtags for your business.
Let’s start with the basics, just for clarity’s sake. Hashtags are keywords prefaced by a # - for example, #marketing.
By Irfan Ahmad
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
![6 Ways to Optimize Hashtags for Business [Infographic]](https://www.honeyweb.com.au/uploads/blog/shutterstock_646130257.jpg)
Top Brands Share Secrets to Successful Influencer Marketing [Video]
Influencer marketing has become one of the most powerful tools in outreach
Many of the world’s biggest brands are finding unique ways to strategize around this new channel and navigate its integration into the broader marketing mix.
In this video, I talk to several top digital marketers about how influencers fit into their overall strategy and about some of the key learnings and best practices they’ve discovered along the way.
By John Bohan
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
![Top Brands Share Secrets to Successful Influencer Marketing [Video]](https://www.honeyweb.com.au/uploads/blog/shutterstock_513220888.jpg)
Attack of the Zombie Marketing Channels [Infographic]
While social media marketing is the shiny new option, and works well due to the massive increased in social platform adoption
Marketers can't afford to simply ignore more 'old-school' marketing tactics.
E-mail marketing, for example, is a key element of all digital marketing campaigns, outdoor ads can still be highly effective, while traditional radio, while seeming somewhat dated, is still effective for specific demographics.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
![Attack of the Zombie Marketing Channels [Infographic]](https://www.honeyweb.com.au/uploads/blog/shutterstock_336030533.jpg)
Twitter Releases New Data on Halloween Trends [Infographic]
Halloween is nearly here - but if you’re still putting the final touches on your marketing tie-in campaign, Twitter's provided some new data which may help guide your thinking.
Outlining the promotional opportunities of the event, Twitter’s UK arm has released this new infographic
Which looks at how interested UK Twitter users are in Halloween, along with key trends related to how they intend to participate.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
![Twitter Releases New Data on Halloween Trends [Infographic]](https://www.honeyweb.com.au/uploads/blog/shutterstock_458022229.jpg)
A Simple Method for Boosting Your Content Offers with the Facebook Pixel
Capturing email leads with a strong content offer is easier than ever with Facebook ads.
Brands everywhere have caught on to the power that Facebook ads have for driving conversion-ready traffic to their landing pages.
But, most companies who are running massive campaigns also have a strong budget to back up their ‘ad testing’ phase.
By Katrina Padron
socialmediatoday.com
Honeyweb are your local Facebook marketing experts, contact us to discover how we can help your business.
3 Effective Strategies for Improving Your Facebook Reach and Engagement
Is your Facebook stagnating, or are you simply looking for more ways of improving your Facebook marketing results?
Getting results on Facebook is increasingly difficult, particularly organically– to help, here are three effective strategies for improving your Facebook reach and engagement.
Although it’s been years since The Social Network introduced hashtags, they've failed to generate the same traction on Facebook as they have on other networks.
By Lilach Bullock
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
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