Honeyweb Blog / Advertising / Marketing
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Three discoveries for designing an effective mobile experience
Mobile adds a challenging layer of complexity when optimizing your online marketing funnel.
Testing a winning desktop experience can often produce the opposite effect on mobile performance, leaving us to diagnose where and why our good idea went wrong.
Below you’ll find some of the mobile discoveries we’ve made in the last year of testing.
By Quin McGlaughlin
marketingexperiments.com
Honeyweb are your local mobile marketing experts, contact us to discover how we can help your business.
Marketing Reimagined: Why Marketers Must Change Now
Is your marketing working as well as it used to?
Have you noticed that consumers and customers are behaving differently online?
Find out how the relationship between marketers and customers has changed, and learn how and why human-centric marketing works.
By Michael Stelzner
socialmediaexaminer.com
Honeyweb are your local reimagined marketing experts, contact us to discover how we can help your business.
Instagram Will Now Remove Any Self-Harm Related Images as Part of New Safety Measures
Instagram has announced a new set of regulations relating to images of self-harm.
Instagram chief Adam Mosseri has announced four new measures, which expand on the platform's existing rules around similar content.
For its part, Instagram acknowledges the complexity of this issue, and has pledged to continue working towards the best solution:
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
Product Lifecycle Marketing: What Matters Most at Every Stage
The classic graph for the product lifecycle is a sales curve that progresses through stages.
Each stage of the product lifecycle has implications for marketing.
The goal of product lifecycle marketing is not to match the curve but to outline what may work best now and plan for the future.
By Derek Gleason
conversionxl.com
Honeyweb are your local digital marketing experts, contact us to discover how we can help your business.
6 Reasons Your Ecommerce Site Needs a Blog Booster Shot
In content marketing, it’s often all about the B2Bs.
The small online business owners, the B2Cs, the local marketers?
Are the benefits of blogging the same for your business or clients?
By Julia McCoy
ssearchenginejournal.com
Honeyweb are your local Ecommerce marketing experts, contact us to discover how we can help your business.
5 Ways B2B Businesses Can Use Online Video
Does your business need to create more videos? Looking for creative inspiration for your video content?
In this article, you’ll discover five video types to add to your social media content mix.
Why Should My Marketing Include Video Content?
By Mitt Ray
socialmediaexaminer.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
Incoherence: The greatest failure in most testing programs and how to avoid it
Mind reading is not part of a marketer’s job description, but mind mapping should be.
Why? Because building a mental roadmap of the thinking process during the buyer’s journey is crucial to achieving maximum conversion, and this can only be accomplished through a rigorous testing program.
The articulation of this roadmap must be simple and precise. We call this coherence.
By Linda Johnson
marketingexperiments.com
Honeyweb are your local business marketing experts, contact us to discover how we can help your business.
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