Honeyweb Blog / Testing Programs
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Incoherence: The greatest failure in most testing programs and how to avoid it
Mind reading is not part of a marketer’s job description, but mind mapping should be.
Why? Because building a mental roadmap of the thinking process during the buyer’s journey is crucial to achieving maximum conversion, and this can only be accomplished through a rigorous testing program.
The articulation of this roadmap must be simple and precise. We call this coherence.
By Linda Johnson
marketingexperiments.com
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"Honeyweb have been fantastic in growing Trader’s social media and web presence in the electrical industry and our overall understanding of its most effective use to engage and connect with our customers – electrical contractors and electrical wholesalers. We have some much more we are doing together in 2017 to communicate even more effectively with our audience in building our brand. Honeyweb ‘hold your hand’ in devising the right strategy for your business and over time they have understood the language and channel of our business and are now writing much of our copy as an extension of our marketing team. "
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