Honeyweb Blog
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Facebook Continues E-Commerce Push With Shopping Tab
This week, Facebook quietly rolled out new e-commerce capabilities on the platform.
Now when scrolling profiles, you'll be able to see a section filled with product listings entirely separate of the news feed. The shoppable lists are completely customized for users, depending on what their interests and likes are from past activity on Facebook.FastCompany reports that initially access will only be available to a small group of retailers.
5 Lesser Known Facebook Page Features for Marketers
Do you manage a Facebook page for your business? Interested in ways to improve your marketing?
In addition to the Facebook features you use for business every day, there are some handy ones you may have overlooked.
In this article you’ll discover five lesser known Facebook Page features for marketers.
Online Ad Market Soars 19.8 Per Cent To Reach $5.3 Billion Smackaroos
The Australian online advertising market has delivered record revenues for the full financial year ending June 30th 2015, growing by 19.8 percent or $870.2m from financial year 2014 to reach $5.3bn.
The data, which comes from the latest IAB/PWC Online Advertising Expenditure Report (OAER) shows that all online advertising segments experienced double digit growth in the financial year, with General Display and Classifieds leading the growth at 35 percent and 23 percent respectively.
Got Disrupted? Stop Whinging Because Your Customers Couldn’t Care Less!
In this opinion piece, Andrew Birmingham, editor of digital business site Which-50.com, says rather than rage about disruption, brands should put their efforts into winning back their deserting customer base…
Pity the poor taxi industry. Well actually you don’t need to, they are already running a fine line in self indulgence.
Why Too Much Data Can Turn The Customer Experience Into A Creepy One
Brands can have too much data on customers meaning the marketing message goes beyond personalised and moves in the realms of downright creepy. And when that happens, they’ll fast reach for the adblockers.
This is the view of Teradata’s John Timmerman who was speaking at yesterday’s ONE Marketing Connect conference in Sydney and goes by the rather highfalutin title of global industry evangelist.
How Not Using Social Media Can Hurt Your Business
It’s hard to believe, but some businesses are still slow to embrace social media for marketing and brand-building purposes. These businesses cling to outmoded methods of marketing without taking into account just how influential and far-reaching social media has become for consumers in B2C and B2B.
“Not having the right social media channels for your customers to reach out to you is the 1995 equivalent of not having a phone line,” notes Cassandra Hayes at SocialBro.com.
The 3 steps of email retargeting
Media is the major expense B2C marketers face when acquiring new customers and building email lists. For most, much of that media investment is wasted when they take the low-hanging fruit, aka immediate conversions, without properly retargeting the "rest of the media" until it converts.
In short: you've made the media buy and converted a few leads to customers, but the ROI is shaky. That changes when you retarget with email.
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Testimonials
"Thanks to Steven and the team at Honeyweb for their assistance in the implementation of an email newsletter program for our business. The newsletter is a great way of keeping in contact with clients and is also a fantastic marketing medium which has more than paid for itself. The interface is well designed and the creation, scheduling and sending of newsletters could not be easier. Combine this with the multitude of statistics and reports, it makes a very valuable business tool."
Toby Caldow
JAG Timber Products
