Honeyweb Blog
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Who Will Win The Online Advertising War: Facebook Or Google?
Facebook’s undisputed victory in ad personalisation is driving Google to make changes to its advertising business, according to Adobe Digital Index’s “Q3 Digital Advertising & Social Intelligence Report.”
Google’s recent release of Customer Match–a new tool that helps advertisers personalize display ads based on historic search data–is a direct response to consumers’ finding Facebook ads (51 per cent) more relevant than Google’s display ads, the majority of which run on YouTube (17 per cent), ADI posited. Google+ (6 per cent) and Pinterest (6 per cent) were the next-best rated, so Google is undoubtedly feeling the heat.
“Facebook ad click-through rates rose 35 per cent year over year, indicating that targeting efforts are paying off,” said Tamara Gaffney, principal analyst at ADI. “Marketers are using the platform more, and impressions are rebounding.”
Tommy Hilfiger Introduces In-Store Virtual Reality Experience
Fashion house Tommy Hilfiger has introduced virtual reality headset in stores and wholesale partners globally, consumers can watch the Spring 2015 ‘Hilfiger Collection’ runway show from a front-row seat in 360 degree 3D virtual reality – and then immediately shop for the collection.
The technology will launch on October 20, 2015, at the Tommy Hilfiger store on 5th Avenue in New York City, followed by additional locations in London, Paris, Milan, Amsterdam, Dusseldorf, Florence, Zurich, and Moscow.
Fighting The Seven Deadly Sins Of Video Content
Video content agency RedBikini is fighting ‘the seven deadly sins of video content’ in an effort to lend its expertise to more organisations producing their own film.
“We want to show people how easy it is to consistently produce great content,” RedBikini creative director Wayne Cunningham said.
Look Out Adland, Generation Z Is Out To Disrupt Marketing And Advertising
Millennials are old news, a report by media company Sparks & Honey reveals that Generation Z are the group advertisers should be scared of.
The Generation Z 2025: The Final Generationreport examines the Generation Z, those born after 1998, and forecasts their buying habits till 2025. It is hoped this report will allow businesses to better understand and prepare for this next generation.
9 Instagram Tips and Tools for Marketers
Are you using Instagram for your business? Want to get more from your marketing efforts?
Improving your Instagram content and boosting engagement can be as simple as adding a few tactics and tools to your marketing routine.
In this article you’ll discover nine tips and tools to improve your Instagram marketing.
Here’s Why Your Customers Click, And How To Get Them To Click More
In this opinion piece, Simon O’Day, vice president of global for Emma, an email marketing software and services company, delves into customer’s minds to tell us what the deal is behind clicking.
Many modern marketers share the same overarching goals: Connect with the audience and prompt its members to take meaningful action. In the digital world, meaningful action usually means a click of the mouse (or tap on the screen), which leads to a conversion. However, optimising the call-to-action (CTA) button is often overlooked.
Facebook Update Puts More Pressure On Brands
Carat social manager, Alexander Southwick, discusses the repercussions for brands of Facebook’s latest ‘Pages’ update.
Facebook has recently announced an update to Pages on mobile devices with the intent of empowering businesses with a better mobile presence, but brands beware, this may come at a cost.
Contact Us
If you need help with your online marketing, we are offering a completely FREE online marketing strategy session!
Call Steven Hamilton on 0417 871 661, complete the form below to book your FREE strategy session or just send through your enquiry and let's make 2025 your biggest year yet.
Testimonials
"I have been meaning to contact you and let you know that the new mailing system through Honeyweb is working great for us. It is great to look at the stats from each mail out and the fact that we can see all the emails have gone out as we were unsure how many were going out through our previous system. This has really been a positive advantage to our company and we are looking forward to introducing this process to our sister company MediPro over the next few months."
Tim Cawte
Media Promotions
