Honeyweb Blog
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
How to Use 360-Degree Video in Your Social Media Marketing
Are you using video on your social channels? Have you thought about 360-degree videos?
360 videos produce more engagement and message retention than normal videos.
In this article you’ll discover how to create a 360 video and use it for your business.
4 things you can learn about your competitors on Facebook
Savvy marketers have always used their competitors' activities as a way of building up industry intelligence. By analyzing even a few of your competitors, in a year's time you'll be privy to significantly more information about engagement levels, brand positionings, and audience preferences than if you were to scour only your own company's activities.
Each marketer's Facebook page produces a wealth of information, publicly available through the Facebook API. In this article, we're going to take a look at some of the data, and how you can view and interpret findings to augment your industry knowledge and maximize the social media impact of your brand.
Search Engine Optimization Non-Secrets Revealed
I was talking with my friends at Clutch recently about the complexities of search engine optimization (SEO).
Clutch conducted a good deal of research to determine the best search engine optimization(SEO) vendors across the country and asked why so many companies were happy to invest significant dollars into building a website, but such a large percentage were still not going the extra mile to ensure their new investment was optimized for maximum visibility in search engines. We agreed it would make sense for someone qualified (like yours truly) to revisit the latest in SEO strategies, tactics and trends to help educate slow-adopters.
How to reach consumers through emotion and logic
As consumers, we like to eat delicious food, drink wine, and buy nice things, even when we understand the potential negative impacts, health or otherwise. With more data and information available to help us make choices, we're torn between giving into what we really want and making rational decisions.
As marketers, we must find ways to keep consumers focused on the positive, to appeal to emotion (trust, imagination) and rationale (convenience, logic). Here are three ways to do it.
Twitter Launches New Audience Analytics Tool Called ‘Brand Hub’
As part of Twitter’s ongoing efforts to highlight the strengths and benefits of the platform to a wider audience, the micro-blog giant has today released a new audience analysis tool called ‘Brand Hub’.
Brand Hub takes Twitter’s on-platform analytics to the next level, offering new insights into elements like share of voice, audience demographic profiles and additional detail into the 'what' and 'how' of people talking about your brand via tweet. And while much of this type of data’s been available through third party sources for some time, this is the first time Twitter has incorporated such info into their own, free features - and given the information is coming direct from the Twitter itself, you can expect the data to be highly accurate, analyzing the full range of tweet conversations to add more context to your analytics. Here’s how it works:
Sydneysiders Spend Double On Online Transactions As Melburnians
The latest quarterly Online Retail Report from eWAY has revealed Sydneysiders are now the biggest online spenders in Australia, overtaking Melbourne by 5.7 per cent and spending more than double the amount per transaction.
eWAY, which processes a quarter of all online spend in Australia, reported Australians spent $4.98 billion online in the third quarter of 2015, a 15.2 per cent increase on the previous comparable period (PCP). Online retail sales for this year to quarter end are $14.3 billion, with yearly totals tipped to surpass the 2014 record of $16.6 billion reported by eWAY.
Trick Or Treat? Yes, It’s Adland’s Best Ever Halloween Campaigns
It’s a terrifying world out there, especially in Adland, and at B&Twe love any excuse to watch people have the beejeemers scared out of them.
Check out how the industry marks the scariest day of the year.
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