Honeyweb Blog
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Does Social Media Actually Sell Your Product?
“People are more likely to complete a Navy Seal training program or climb Mount Everest than click on a banner ad.
What can businesses expect from their social media efforts? If the bottom line is what matters, how does social media marketing fit into the equation?
Here are 5 Reasons Instagram Really Matters (Especially for 2016’s Marketing Budgets)
This is a big statement from MDG Advertising: Instagram may be the single biggest opportunity for social media marketers next year.
Can it be true? We’ve heard plenty this year from Facebook, Twitter, and Snapchat, as their uses and back end business deals fluctuate, but Instagram has been the steady social platform not making too much noise. But that just might be what makes it 2016’s winner. Its consistency has made it the fastest growing platform around right now, and MDG has gathered fresh data to prove why marketers everywhere should be factoring Instagram into their budgets.
How to Create a Fan Content Campaign in 7 Easy Steps
Have you considered collaborating with your fans? Do you know how to create a user-generated content campaign?
When you include fans in your Fan Content you not only increase brand awareness and reach, but also collect great content that can be repurposed to achieve other business goals.
In this article you’ll discover how to run a successful user-generated content campaign for your business in seven steps.
Bring Your AdWords Campaigns Back from the Dead with Keyword Insertion
If you want to be successful with PPC ads, you need to demonstrate that you understand what prospects are looking for and serve up a relevant ad experience to match.
If you fail to communicate a cohesive message or fulfill the promise you make with your ad, you could face some nightmarish consequences. (Even scarier than that time you accidentally sent out a marketing email with the intro “Hey <FIRST_NAME>.”)
How Tim Ferriss Turned 300k Inactive Email Subscribers Into Raving Fans
How does one end up with a list of 300k inactive users?
Between his bestselling 4-Hour book series, popular 4-Hour Workweek blog and investing in and advising top tech companies such as Uber and Twitter, it’s difficult to deny that Tim Ferriss knows a thing or two about optimization. Collecting nearly 300k email subscribers since he first set up his blog for The 4-Hour Workweek in 2007, Tim hadn’t sent a single email. However, he revived the email program one test at a time over the past year, and we interviewed him to discuss his recent successes.
Content Marketing: How to break through the clutter and connect with individuals
“One of the most important things to remember is that the people you’re trying to reach are being freaking bombarded all day long,” said Mel Robbins, best-selling author, top TED speaker and CNN commentator.
Daniel Burstein, Director of Editorial Content, MarketingSherpa (sister company of MarketingExperiments), sat down with Mel at the MarketingSherpa Media Center at &THEN to discuss how marketers can use content marketing to better connect with customers.
How The Internet Of Things Is Changing Work
Here's how technologists think the world of IoT will change the workplace and how it's already changing how we do business today.
The Internet of Things (IoT) is an exciting concept, a future where "billions of things are talking to each other," as technology consulting company SAP describes it. We’ve seen gadgets and domestic appliances connect to the Internet and ping your smartphone with info, but it’s becoming more clear that these toys are a prelude to a vastly connected world. And yet, we spend most of our day at work. Here’s how technologists think the world of IoT will change the workplace and how it’s already changing how we do business today.
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