Honeyweb Blog
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Learn A Thing Or Two About Social Marketing From The Rugby World Cup
As well as being a hard-hitting sport on the ground, the latest Rugby World Cup has proved it’s also a hard-hitting sport on social media as well. Here social media marketing platform Hootsuite shows six lessons that can be learnt from the game.
Is there any sport more social than Rugby? It is widely regarded as one of the toughest games on the planet and its high-speed, hard-hitting nature earned it the moniker of “a hooligan’s sport played by gentlemen”. But rugby also offers one of the most fun-loving, welcoming atmospheres on the global sports landscape and social media is playing a growing part in the sport’s success. With the 2015 Rugby World Cup in full swing, we look at some social media campaigns and marketing lessons from #RWC2015, the six-week celebration of all things rugby.
Can SSL, Trust Seals and Other Security Indicators Increase Conversions?
Imagine you’re in the waiting room at the “Smiles 4 Dayz” dental office. There’s some standard elevator music playing, and everything seems pretty average.
Except that, as you’re filling out the new patient form, you notice there aren’t any dental school diplomas lining the walls of the office (not one…). Even more curious, the form lists the dentist as simply “Mrs. Liza Hoover,” not “Dr. Hoover,PhD, M.Sc.” Finally, when your name is called, the receptionist asks loudly for your social security number while others look on.
How to Use Facebook Insights to Improve Your Engagement
Do you have a content strategy for your Facebook Page? Want to know which types of content work best?
A deep dive into Facebook Insights helps you identify which content drives people to engage.
In this article I’ll share how to find your best content using Facebook Insights.
Affordance: You Can’t Afford Not to Use This Design Principle on Your Landing Pages
Imagine you’re an extraterrestrial visiting earth for the first time. Upon landing, you stumble into someone’s home and find a toothbrush, which you’ve never seen before.
While you may not immediately understand how to use the thing, there arecertain clues about the object that hint at how it can be used. Its handle, just a little longer than your humanoid palm, implies that you can grip it.
Retention Optimization: How to Increase the Value of a Conversion
Are you familiar with the expression, “The most valuable customer is the one you never lose”?
In the CRO industry, it’s easy to focus on simply converting more leads all day, every day. More visitors to the landing pages, more emails submitted, more phone numbers captured, etc.
How Facebook Plans to Become THE Online Shopping Destination and Dominate eCommerce
On Facebook we’ve seen that people are coming to our platform not only to connect with friends and family but also with products and brands. In fact, a survey suggested that nearly half of people come to Facebook to actively look for products, with a majority of them discovering new products in News Feed, Pages, and Groups.”
So begins the latest pitch from Zuckerberg and Co., this time focused on showcasing improvements to the on-platform buying process for Facebook users. The gist of Facebook’s push is familiar – more people are using mobile phones to connect with brands, yet often brand mobile experiences are frustrating, as many businesses haven't yet been able to optimize their mobile shopping experience. But Facebook has, their mobile offerings work faster and are more in-tune with rising user expectations than most. So why not use Facebook as your hub for your online business efforts? I mean, everybody’s already on Facebook anyway, right?
7 Big Trends That Will Change Your Social Media Marketing Strategy
Jayson DeMers wrote an article in Forbesabout what trends to expect in social media marketing over the next year. He sees changes comes to big platforms like Facebook and Twitter. “Prepare for these changes and beat your competition to the punch, and you’ll be rewarded with more visibility and a greater reputation,” DeMers writes.
What does he expect for 2016?
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