Honeyweb Blog
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
The 5 Skills Every Content Marketer Must Have [PODCAST]
Jobs in print media may be drying up, but content marketing has created thousands of jobs for writers.
On this new playing field, what exactly does it take to set yourself apart from the army of other content marketers? According to Demian Farnworth of Copyblogger, it takes great determination, a healthy dose of usability knowledge…and a whole lot of caffeine.
![The 5 Skills Every Content Marketer Must Have [PODCAST]](https://www.honeyweb.com.au/uploads/blog/The_5_Skills_Every_Content_Marketer_Must_Have.jpg)
Top Brands Rediscovering YouTube: New Research
Is video part of your marketing mix? Wondering if YouTube is still relevant?
In the past year YouTube has enjoyed a sudden surge of interest from both advertisers and young consumers, largely fueled by mobile-device use.
In this article you’ll discover recent findings on how brands, consumers and marketers are using YouTube today.
5 Surprising A/B Test Results from Ridiculously Successful Entrepreneurs
Many of us stick to the basics when running and A/B test, we test our button copy or an explainer video, but there's a lot of insight to gain from thinking outside the box. In this post, successful entrepreneurs like Hiten Shah, Neil Patel and Joanna Wiebe demonstrate that you can achieve big conversion lifts by testing unusual things.
So many marketers find it helpful to learn from the A/B test results of larger, more established businesses who have done the work of running regular tests on large volumes of traffic. Of course, all audiences are different and your results may vary, but these case studies are often a great place to start. They can provide some serious inspiration and push you to think outside the box.
Incumbents Are Always At A Disadvantage In Making Sense Of Disruption
Disruption might be a buzz word in the industry, but what does it actually mean? Kai Riemer an associate professor at the University of Sydney chats withB&T about why disruption shouldn’t be applied to every change and why incumbents are screwed.
Riemer recently co-authored Digital Disruptive Intermediariesreport which examined the ways in which digital disruptors challenge incumbents and what this means for established companies, how to find the opportunities that it creates and defend against the threats of disruption.
Volkswagen Scandal Actually Helped Increase Volkswagen’s Social Media Following
The Volkswagen emissions scandal may have damaged the company’s reputation and stock prices, but the brand’s social media following has sky rocketed.
Volkswagen has been battling a crisis after it admitted to rigging as many as 11 million cars, models from 2009-2015, worldwide with software which would only meet environmental regulators during laboratory emissions testing.
5 Ways to Use Fan Content to Improve Your ROI
Do you want to increase the ROI for your social media campaigns? Have you considered fan content?
Using fan photos in your marketing is an effective way to highlight your brand, products and customers at the same time.
In this article you’ll discover five ways to drive ROI with user-generated content campaigns on social media.
Here’s What a Winning Click-Through Landing Page Looks Like
As a conversion experiment, we challenged marketers to create a click-through landing page that would motivate people to download our latest ebook. Well, the visitors have spoken (read: converted). What can we learn from the landing pages that took the cake?
It was an experiment to determine which design principles and “best practices” make for a seductive click-through landing page. But instead of getting a panel of judges to wax poetic about which landing pages theythought were great, we thought we’d publish the pages and let visitors decide:which ones would actually get people to click through and then convert?
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