Honeyweb Blog
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
All Blacks Already Winning Rugby World Cup Social Media War
The All Blacks may be favourites for this year’s Rugby World Cup presently under way in Old Blighty, but it’s the Kiwis who appear all set to win the social media ruck and maul, too.
With the competition a mere week old, the All Blacks have been rated the “Most Social Rugby Union” by the Adobe Digital Index (ADI).
11 Brands with Incredible Social Media Strategies
Which companies are dominating the social sphere today?
The following answers are provided by members of Young Entrepreneur Council (YEC), an invite-only organization comprised of the world's most promising young entrepreneurs.
How to Write Copy for More Than One Audience on a Page
When you’re putting together copy for a website you may not have the luxury of only having to speak to one audience. In fact, you may have multiple audiences you need to address.
Which means you’ve got a juggling act on your hands. Who is most important? What if both audiences require equal attention? How do you write copy that attracts more than one audience on a page without confusing your messaging?
How to Run an Instagram Influencer Campaign
Do you want to generate leads from Instagram? Have you considered reaching out to influencers?
An influencer campaign is an effective way to promote your business and generate leads by leveraging the audience of another Instagram account.
Digital Storytelling: When Art and Science Connect Emotions
Brands are increasingly focusing on digital storytelling. It’s part necessity as geting the attention of consumers is harder and storytelling is an other way of engaging people that proves to be effective.
This doesn’t mean that storytelling in marketing is new of course.
How One Agency Drove 200% More Sales with Their Facebook Ads
For many, Facebook advertising is an untamable beast.
Not only is it super competitive and constantly evolving, but it can also be flat our intimidating. With all those switches and levers, it can be hard to laser in on the tactics you need to optimize your advertising campaigns.
Kenshoo And Hootsuite Team Up To Help Clients Understand Social Media Marketing
Agile marketing company Kenshoo has announced a global partnership with social media marketing platform Hootsuite to help marketers better understand, attribute and optimise the combined impact of their paid and owned social media marketing.
The integration enables a clear understanding of the performance of owned social media assets, such as Facebook Page posts, alongside paid social advertising, whether campaigns aim for revenue, engagement or other results.
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