Honeyweb Blog
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
The A-Z of A/B Testing: Handy guide to nearly 200 conversion optimization definitions
As digital marketing, A/B testing and optimization have become so important over the last 15 years, a whole new language has sprung up around these ideas, complete with its own unique buzzwords, acronyms and industry shorthand.
To help you cut through the jargon and get straight to the heart of these terms, MarketingExperiments have created the Marketing and Online Testing Dictionary.
Email Marketing: 5 test ideas for personalizing your email campaigns
Personalization is not new to email marketing; but has it lost some of its appeal with marketers?
Only 36% of marketers said they dynamically personalize email content using first names in subject lines and geo-location, according to the MarketingSherpa 2013 Email Marketing Benchmark Report. The report also revealed that only 37% of marketers segment email campaigns based on behavior.
6 Unbreakable Rules of Social Media Marketing
Feel like you’re making social media marketing mistakes you can’t reign in? Don’t worry: we’ve all been there.
Sometimes we just need a list of ground rules hanging above our desk to remind us what to do and what not to do.
Millennials Are All on Snapchat and Instagram, Right? Maybe Not
Anyone with any interest in social media marketing knows that Snapchat has a definitive allure with those younger demographics.
But a new report from Ipsos, commissioned by investment firm Battery Ventures, has found that the magnetism of newer platforms like Snapchat among Millennial groups may not be as strong as many suspect.
The 5 Biggest Social Media Trends of 2015
There’s been a lot written regarding the top social media trends for 2015. Fortunately, you won’t have to scour through report after report to make smarter marketing decisions.
A new infographic titled “The State of the Internet 2015: Social Media Trends” from MDG Advertising details everything you need to know. Check it out.
Working Hard Doesn’t Matter If You Don’t Know What You’re Doing [Rant]
We all know that you have to work your butt off to get anywhere. Same with conversion optimization.
In order to get results you could be proud of, you need to put in the effort and hours. But how are you spending that effort?
![Working Hard Doesn’t Matter If You Don’t Know What You’re Doing [Rant]](https://www.honeyweb.com.au/uploads/blog/Working_Hard_Does_Not_Matter.jpg)
How To Visualize A/B Test Results
You may be wondering, “why should I make my own visualization of my A/B test results?”
The thing is, these tables and graphs are comprehensible when you – a data driven analyst – take a look at them. However, if you’re the manager that bumps into them as a screenshot in an email or presentation document, then they aren’t that clear at all.
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