Honeyweb Blog
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Aussie Online Sales Rebound Strongly In August, But The End Of Daily Deal Sites Appears Nigh
Online retail sales increased 0.6 per cent in August following a sharp decline in July.
Traditional sales, however, still fell slightly during the month. The daily deals market is collapsing. In August it recorded its fourth consecutive decline of over 15 per cent. Has reality finally caught up with the Little Business Model That Couldn’t?
Ad Industry May Gripe About Adblockers, But They Broke The Contract – Not Us!
Andrew McStay, senior lecturer in media culture, Bangor University in Wales, argues that if Adland missed the effects of adblockers then it’s all Adland’s fault, really…
Advertising executives and publishers complain that ads fund “free” content, and adblockers break this contract. Defenders of adblocking point out that the techniques used to serve ads are underhanded and that the ads themselves are intrusive. Who is right?
Apple And Google Top Best Global Brand Report
For the third consecutive year, Apple and Google have topped the annual Interbrand Best Global Brands report.
Technology brands dominated the Interbrand report this year, representing more than one-third of the report’s overall value. Including number one brand Apple and number two Google, technology brands filled four of the report’s top 10 spots.
We Now Have Ads That Don’t Suck – And Here’s What They Look Like
In the past few weeks we’ve seen some big shifts in the digital space that may herald a new age in advertising: one where ads don’t suck as much, and provide actual user value in exchange for airtime.
digital PR professional, Jake Quade (pictured below), says that technology is changing online ads for the better and clever agencies are producing campaigns that audiences actually want to engage with…
Brisbane Taxi Driver Takes To Facebook To Brag About Bashing Uber Driver
The battle between Uber and the taxi industry in Australia is heating up with a 30-year veteran Brisbane taxi driver posting on Facebook about bashing an uber driver and encouraged other drivers to ‘get more militant’.
Collins, the owner of the Virginia-based cab company Complete Taxi Management, posted on the Brisbane Taxi Driver Facebook page saying that he slapped an Uber driver.
5 Checks to Ensure Your Facebook Page Is Up to Date
Are you using a Facebook page for marketing? Have you checked to make sure it’s up to date?
Facebook regularly provides marketers and business owners with new ways to update their presence on Facebook.
How to Manage Your Facebook Page Effectively
Do you manage at least one Facebook business page? Are you using all the admin features?
Facebook Pages include many tools to help marketers and business owners get the most out of their business presence.
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