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Honeyweb Blog

Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.

There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.

Earning Links Through Trust: How Site Design & Content Quality Impact Your Link Building

Link builders are often singularly focused on actively obtaining links, but columnist Jim Yu reminds us that we shouldn't neglect critical on-page elements in the process.

Our industry has seen a huge shift in how we build and optimize websites over the years. From the dark age of link buying, spam and algorithmic gaming, professional search marketers now focus on optimizing for the user. Quality content and site design are the key drivers that build audiences and earn trust.

Earning Links Through Trust: How Site Design & Content Quality Impact Your Link Building

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The Google -Twitter Deal Goes Live, Giving Tweets Prominent Placement In Google’s Results

Tweets now appear for trending topics in a new carousel format. Twitter doesn't earn directly off display but will gain new traffic.

The deal between Google and Twitter to bring more tweets into Google’s search results announced earlier this year is finally delivering on its promise. Google is now showing tweets in a new and more graphical way on mobile devices, with desktop promised soon.

The Google -Twitter Deal Goes Live, Giving Tweets Prominent Placement In Google’s Results

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How to Create a Social Media Marketing Plan

Do you want to make personal connections with your customers on social media? Interested in better ways to address their wants and needs?

The key to engaging with your audience on a more personal level is to focus on the right customer, at the right time and with the right employees.

In this article you’ll find out how to create a social media marketing plan to put customers first and improve engagement.

How to Create a Social Media Marketing Plan

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B2Bs Need to Step Up Email Automation

Three-quarters say fewer than half of email campaigns are triggered

Business-to-business (B2B) marketers have email automation work to do, based on March 2015 research by Spear Marketing Group. US B2B marketing executives surveyed were most likely to report that fewer than 25% of their current email campaigns were triggered, limiting them from responding automatically to recipient actions, such as website visits or event registrations, in a “timely and more relevant fashion.” Meanwhile, just one-quarter said more than half of the email campaigns conducted in an average month were automated.

B2Bs Need to Step Up Email Automation

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Quick Reference Guide for Facebook Marketers

Want an easy reference to Facebook’s many marketing features? Are you using all that Facebook offers marketers?

In this article I’ll share helpful links to Facebook shortcuts to get the most out of your Facebook pages, ads and groups.

Quick Reference Guide for Facebook Marketers

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Marketing Lessons From The Mayweather-Pacquiao Fight

While the Mayweather-Pacquiao clash may have been dubbed the fight of the century, a former sports marketer and now CMO Council bigwig reckons many marketers have a bigger stoush in front of them if they’re to survive.

Speaking to B&Tprior to the release of new research from Adobe and the CMO Council yesterday, Liz Miller said that marketers had to fight the rest of the c-suite and train them “to refrain from asking questions like should we sponsor a golf tournament?”

Marketing Lessons From The Mayweather-Pacquiao Fight

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How Design Impacts User Experience: Reducing anxiety by infusing your page with value

With so much content available to audiences, it's difficult to stand out from the content production crowd. Learn how your site design and layout can positively influence engagement using an example from the Harvard Business Review.

In the age of free content, how can you capture leads and foster a relationship with people that consume the articles, videos and updates on your site?

How Design Impacts User Experience: Reducing anxiety by infusing your page with value

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