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Honeyweb Blog

Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.

There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.

How ad blocking will change digital advertising

One of the marketing industry's darkest secrets is finally coming to light: Consumers dislike online advertising and would prefer not to see it at all.

For years, a fringe group of tech-savvy consumers utilized ad-blocking software to create an ad-free online experience (ranging from reading magazines to gaming). In the past year or so, that has begun to change. Ad blocking is going mainstream, most recently with the Apple announcement of ad blocking capabilities native in iOS 9. Although the initial impact is not yet known, the long-term result will likely force the hand of online publishers, agencies, and brands to change the way they advertise across the digital landscape. In this article, I'll explore exactly how ad blocking will change the digital advertising industry, for the better.
 

How ad blocking will change digital advertising

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6 Open-Ended Questions That’ll Transform Your Landing Page Copy (And Your Business)

For a long time in our early days, Groove was really bad at learning from our customers.

In one of our first surveys, we asked mostly multiple-choice questions.

Why?

Statistics.

We assumed that the best way to get value from a survey would be to use multiple-choice questions, gather enough responses to make our results statistically valid and then easily sort the responses.

And so we asked questions like:

6 Open-Ended Questions That’ll Transform Your Landing Page Copy (And Your Business)

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How to Grow Your Facebook Fans Without a Budget

Want to increase the size of your Facebook community? Want to avoid costly Facebook ads?

When you develop relationships with others in your niche and experts, your Facebook page can easily grow without advertising.

In this article you’ll discover three ways to grow your Facebook fan base without ads.

How to Grow Your Facebook Fans Without a Budget

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Three Easy Tips To Inspire Innovation Within Marketing

During the ADMA Global Forum, Innovation psychologist Dr Amantha Imber shared three practical techniques to help drive innovative thinking and start the innovation clogs ticking within a business.

Imber, founder of innovation consultancy Inventium, discussed the science behind innovation and how it can relate to brands and marketing.

Three Easy Tips To Inspire Innovation Within Marketing

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7 UX Principles for Building Higher-Converting Landing Pages

If they don’t understand your landing page, you’re doing it wrong.

Take a look to your left. Now look to your right. The people on either side of you look different, sound different, and, presumably, they like different things than you do. We’re all a little different from each other.

7 UX Principles for Building Higher-Converting Landing Pages

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How to Create Facebook Ads That Stand Out Using Power Editor

Do your Facebook ads get noticed? Wondering how creating ads with Power Editor makes a difference?

When you build ads in Power Editor instead of the Facebook Ads Manager, you have more control over your creative elements.

In this article you’ll learn how to use Power Editor to create Facebook ads that gets results.

How to Create Facebook Ads That Stand Out Using Power Editor

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Google Panda 4.2 Rolling Out Now, Affecting 2-3% of Queries

Google’s Gary Illyes has confirmed that Google started rolling out Panda update version 4.2 last weekend, affecting 2–3% of queries.

If you haven’t felt any impact from the update yet, it doesn’t necessarily mean you’re in the clear. Panda 4.2 will take a few months to fully roll out, Illyes says, so you may not notice it for a while if at all.

Google Panda 4.2 Rolling Out Now, Affecting 2-3% of Queries

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