Honeyweb Blog
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
7 Habits of the Most Successful Content Marketers
Content marketing is a strategy that’s practiced by many, but perfected by few.
What is it that sets the elite few apart from the rest of the pack? What produces content marketing in some and hesitation in others? Is it creativity, imagination, work ethic?
Often, the reason boils down to, simply, habits. Those legitimately crushing it at content marketing have cultivated efficient habits that allow them to run their campaign at a consistently high level. This allows them to accomplish more in less time and with minimal friction.
By Neil Patel
entrepreneur.com
Feel free to contact us with any enquiry you may have about Honeyweb and our products and services.
Director David Lynch on How to Go Fishing for Great Ideas
A master filmmaker known for his creativity explains how to reel the ideas in.
To get ahead in life, whether career or home or education or avocation, you need to innovate. No matter what the circumstances and direction, things will go wrong and you'll need solutions to the problems.
The foundation of innovation is creativity. There are things researchers know about the process, for example, it's the result of having new and varied experiences and knowledge come together in ways you haven't before seen. But how do you make that happen?
By Erik Sherman
inc.com
We are motivated by what we do and we would love the opportunity to discuss some ideas with you. Contact us!
State of the Nation 2016 > Small Business Digital Engagement in Australia (Study)
How Australian Small Businesses Are Performing in the Digital Economy.
The digital world opens up huge opportunities for small businesses, which holds the potential for generating billions of dollars in economic growth and reducing unemployment in the country.
It is absolutely imperative for small business owners to understand that digital engagement is not a luxury, but an absolute necessity for their success and long-term survival.
By NetStripes 2016
netstripes.com
Honeyweb are a specialist online marketing agency offering a complete online marketing solution with a focus on performance. Contact us today and let's discuss some ideas.
How to Use Snapchat: A Detailed Look Into HubSpot’s Snapchat Strategy
Back in 2011, Snapchat was synonymous with risqué teen behavior. News coverage repeatedly warned parents of the damaging effects the platform might have, and as a result, the success trajectory wasn't looking good.
Since then, Snapchat has evolved into something so much more. And while it's certainly not the cornerstone of every marketing strategy just yet, the channel has earned a reputation for fast growth and innovation.
By Marissa Emanuele
blog.hubspot.com
Need help with your Social Media Management? Contact us today!
Your Landing Page Needs an Ultimate Reason to Maximize Conversion (Live from MarketingSherpa Summit 2017)
In this fantastic blog post, Flint McGlaughlin, Managing Director, MECLABS, lectured on the value proposition.
“A value proposition is an ultimate reason,” he said. “It is the answer to the question posed in the customer’s mind, ‘If I am the ideal customer, why should I purchase from your organization rather than any of your competitors?'”
If the answer to that question is not an ultimate reason, your business or product does not deserve to exist. If someone else can serve your set of ideal customers better, then you are simply surviving on pockets of ignorance.
Honeyweb use these conversion centred design principals so if you want to get more out of your online marketing, contact us today.
UX or Design - Where should marketers invest?
There is a problem with the question in the headline above. The problem is it implies a zero-sum game. If you focus on UX or focus on design, you lose either way.
The key to any successful message is the combination of the two in service to the customer.
In this video, our Managing Director, Flint McGlaughlin, talks about the false dichotomy inherent in the question of UX vs. design.
By Paul Cheney
marketingexperiments.com
ABC: Four Corners Episode > FACEBOOK, CRACKING THE CODE
"What's on your mind?"
It's the friendly Facebook question which lets you share what you're thinking and what you've been up to. It's also the question that unlocks the details of your life and helps turn your thoughts into Facebook's profits.
"They are the most successful company arguably in human history at just gathering people's time and turning that time into money." Reporter
On Monday night, Four Corners explores the world of Facebook and how your data is being mined to drive the huge success of the social media giant.
By Peter Greste, Janine Cohen, Anne Davies
abc.net.au
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