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Honeyweb Blog / Social Media Updates

Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.

There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.

Instagram’s Changing the Look of Their Ad CTAs to Better Merge with User Feeds

Instagram has announced an update to their call to action buttons on promoted posts

Which will see Instagram ads become a little more subtle - a change that may help them push more ads into user feeds.

Last September, Instagram rolled out an update to their ad CTA buttonswhich saw the action prompt turn blue whenever a user rested on the ad for four seconds or tapped on the profile name.

By Andrew Hutchinson
socialmediatoday.com

Honeyweb are your local marketing experts, contact us to discover how we can help your business.

Instagram’s Changing the Look of Their Ad CTAs to Better Merge with User Feeds

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Facebook Is Adding New Custom Audience Options to Improve Ad Targeting

Facebook’s adding two new Custom Audience creation options, with ‘Dwell time’ and ‘Link sharing’ added to the listing for some users.

First spotted by The Next Web’s Matt Navarra, the new options provide more ways to hone in your Facebook ads on likely more responsive groups.

With ‘Dwell time’, you can create a list of users who ‘have spent time viewing your display adverts on Facebook or Instagram’.

By Andrew Hutchinson
socialmediatoday.com

Honeyweb are your local Facebook marketing experts, contact us to discover how we can help your business.

Facebook Is Adding New Custom Audience Options to Improve Ad Targeting

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Facebook Announces Multi-Company Groups in Workplace

Facebook is back with a new Workplace update that we can all get excited about — multi-company groups on Workplace

Recently, Facebook introduced new tools to Workplace, including bots, improving their overall business offering.

Now that they've gotten over 14,000 organizations using the platform to communicate and collaborate during the workday successfully, they've decided to expand their offering and allow cross-collaboration between organizations.

By Emma Wiltshire
socialmediatoday.com

Honeyweb are your local Facebook marketing experts, contact us to discover how we can help your business.

Facebook Announces Multi-Company Groups in Workplace

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6 Free Twitter Management Tools for Marketers [Infographic]

Are you looking for ways to improve your Twitter marketing strategy?

Want some tools that can help you to build followers, schedule posts and generate engagement?

We share 6 tools you should try in the infographic below. They all have free versions, you can upgrade them to unlock the best features.

By Mark Walker-Ford
socialmediatoday.com

Honeyweb are your local marketing experts, contact us to discover how we can help your business.

6 Free Twitter Management Tools for Marketers [Infographic]

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What You Need to Know About Facebook’s New ‘Dynamic Creative’ Ads Tool

This week, Facebook announced the release of the new dynamic creative tool.

Previously only available in Facebook’s Power Editor, this powerful tool is now available in the updated Ads Manager (the new version has not been rolled out to everyone just yet).

Facebook advertisers (the good ones) are constantly testing different aspects of an ad’s creative to determine which combination optimizes their campaign’s performance. 

By Jenny Rothenberg
socialmediatoday.com

Honeyweb are your local Facebook marketing experts, contact us to discover how we can help your business.

What You Need to Know About Facebook’s New ‘Dynamic Creative’ Ads Tool

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A Love Story: When Marketing and Sales Get Aligned [Podcast]

On the fifth and final episode of this UpClose Podcast Series with Dayle Hall, SVP of Marketing at Lithium Technologies, we discuss the “love story” between marketing and sales.

This podcast series showcases The 5 Most Influential Topics for B2B Marketing, and includes one episode each on influencer marketing, data overload, digital customer experience, and the state of social engagement.

On this episode, you’ll discover what’s possible when aligning marketing and sales, leading the two to work superbly together toward common goals.

By Bernie Borges
socialmediatoday.com

Honeyweb are your local marketing experts, contact us to discover how we can help your business.

A Love Story: When Marketing and Sales Get Aligned [Podcast]

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5 New Facebook Updates and Tests Spotted This Week

Every week, every day, Facebook is trying out something new.

Some of those experiments take off – like Reactions – while others fall flat – like Facebook Stories (though I wouldn’t be counting it out just yet).

And while new tools and options are great, with so many different updates floating around, they can also be difficult to keep track of.

By Andrew Hutchinson
socialmediatoday.com

Honeyweb are your local Facebook marketing experts, contact us to discover how we can help your business.

5 New Facebook Updates and Tests Spotted This Week

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North East Trading Co (EmberArresta)

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