Honeyweb Blog / Social Media Updates
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
What We Learned About Instagram Story Performance by Analyzing Over 800 Accounts
Given Instagram stories’ quick adoption by more than 300 million daily users
Recent Facebook ad integration and confirmation that an option to share stories directly to Facebook is coming, it’s no wonder that brands and influencers are actively exploring the format.
Since launching Delmondo’s Instagram story analytics offering in August, we’ve monitored more than 800 active Instagram accounts to identify early usage trends and best practices.
By Nick Cicero
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
The Social Media Bot Problem, and How the Latest Investigation Is Bringing It Into Focus
One of the key benefits which might be derived from the current investigation into how social platforms were used to influence the 2016 US Presidential Election
Could be improved data and transparency for social metrics – particularly in regards to automated bots, and the presence of fake accounts on each platform.
The presence of bots, and their impact, has long been debated in social media circles.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
Periscope Announces Increased Broadcaster Payouts via Super Hearts Program
Back in June, Twitter-owned live-streaming app Periscope launched a new creator payment process called ‘Super Hearts’.
Super Hearts are an upgraded form of emoji response which viewers can use to donate funds to a Periscope broadcaster
Super Hearts are purchased in packages and submitted during a Periscope stream, with the creator getting 70% of the money generated, via the responses, during their streams.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
3 Key Considerations in Facebook’s Latest News Feed Tests
Facebook recently announced that they’re conducting a test of a new News Feed format which would remove direct Page posts from the main News Feed.
This would mean your main feed would predominantly become updates from friends and family, with posts from Pages you follow available on a separate ‘Explore’ feed.
The key clarification of note here is that Facebook currently has no plans to roll this test out any further than the six nations it’s being tested in.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
4 Ways to Generate Leads from Facebook (Which Most Businesses Aren’t Using)
Facebook has more than 1.3 billion daily active users, with each one of them spending an average of 50 minutes within their apps.
Given the sheer presence and popularity of The Social Network, it's a platform that marketers simply cannot ignore - however, research has revealed that only around 45% of marketers think that Facebook marketing is effective.
This implies that most marketers are still finding it difficult to generate leads for their businesses.
By Stefan Des
socialmediatoday.com
Honeyweb are your local Facebook marketing experts, contact us to discover how we can help your business.
Facebook Announces New Ad Transparency Options Amidst Ongoing Investigation
After Twitter announced their new Ad Transparency Center earlier this week, which will give users access to more insight into how organizations are using their platform for promotional purposes
Facebook has announced that it too will be upping it’s transparency efforts, in the wake of the investigation into how both networks were used to spread political messaging ahead of the 2016 US Presidential Election.
Similar to Twitter’s approach, Facebook’s looking to provide a new way for users to see all ads any business is running on the platform at any given time, with a new ‘View Ads’ option to be added to Pages.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local Facebook marketing experts, contact us to discover how we can help your business.
Instagram and Facebook Add New Features for Halloween, Including ‘Super Zoom’
With Halloween almost upon us, Facebook has released a range of new tools across their family of apps to help users get into the spirit of the event.
Get it, ‘spirit’… because ghosts… never mind.
First off, on Instagram, a new feature called ‘Super Zoom’ has been added to enhance your Instagram Stories and DMs.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
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