Honeyweb Blog / Social Media Updates
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
4 Tips for Growing Your eCommerce Business with Social Media
Simply being on social media and earning lots of followers isn’t enough to drive people to your eCommerce business.
According to research conducted by Compass, the average conversion rates from social media to purchases are quite meager - to be precise, stores that have a presence with 5,000 or more followers have, on average, the following conversion rates per platform.
But what if you could push those numbers higher?
By Jordan Kasteler
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
Pinterest Launches ‘Secret Santa’ Campaign to Drive Holiday Gift Purchases
Whether you use it or not, it’s hard to ignore the power of Pinterest, and the influence the platform has in guiding users towards purchase.
According to research, some 93% of active Pinners use the platform to plan for or make purchases, while 52% have seen something on Pinterest and made a purchase online.
And while Pinterest’s 200 million monthly active users are comparatively fewer than the amount of people on other social platforms, it’s clear that those who do use Pinterest do so with high purchase intent, and in a product discovery mindset.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
The Importance of Dark Social Is Rising - Here Are Some Tips on How to Track It
Can you remember the last few posts you shared with your friends?
Did you systematically tweet them one-by-one, or post them as Facebook updates?
Let me guess - instead, you shared them with someone particular via message, or in one of the WhatsApp groups you belong to. As digitally inclined as you are, it’s okay if you don’t want your social sphere to know every.
By Julie Hong
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
The Do’s and Don’ts of Social Media for Job Hunters [Infographic]
Imagine a time without social media.
Some would argue that would be a perfect world, while others would miss being connected to friends, family, as well as being able to stay on top of the most current news stories as they happen.
According to We Are Social, the number of worldwide internet users is more than 3.8 billion, while the number of active social media users is over 2.7 billion, and this is only expected to grow.
By Irfan Ahmad
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
![The Do’s and Don’ts of Social Media for Job Hunters [Infographic]](https://www.honeyweb.com.au/uploads/blog/shutterstock_524862793.jpg)
6 Lesser-Known Social Media Image Tools to Expand Exposure & Engagement
Any social media manager with experience knows that images can boost likes, shares and click-throughs
Some experiments have shown that posts with images receive as much as 2.3X engagement as posts without images.
The process of creating images may be effort-intensive, but using images in social media posts is clearly worth that effort.
By Jessica Davis
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
Facebook Looks to Help Brands Tap into International Business Opportunities with New Tools
As part of Facebook’s mission to ‘bring the world closer together’, international expansion, and the removal of borders as boundaries, is a key element in their development.
And aside from seeking to better connect communities, providing businesses with new ways to tap into international opportunities is another part of The Social Network’s expanding framework.
Along this line, earlier this year Facebook introduced a new ‘Cross Border Insights’ data tool which highlights key data points and insights on various global markets.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local Facebook marketing experts, contact us to discover how we can help your business.
The 6 Benefits and Risks of Instagram Stories
Instagram Stories are no longer a passing fad, and social marketers need to stop treating them as such.
Instagram Stories live within the Instagram app.
This is a huge reason why they’ve grown so popular so fast, why they pose such a threat to Snapchat, and why savvy brands are using them: you can use Instagram Stories to harness and leverage the Instagram audience you already have.
Sponsored Content by Simply Measured
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
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