Honeyweb Blog / Social Marketing
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Instagram Provides New Tips on How to Create Engaging Reels Content
Whether you like the format or not, Instagram is clearly keen to get more people using its TikTok-like Reels options
Which, as some have noted, could be why you're seeing less reach than normal with your regular Instagram posts and Stories.
Some have speculated that with Instagram emphasizing Reels, that's caused a reduction in reach of other content formats in the app.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local social media marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
Twitter Provides Tips on Establishing Brand Voice via Tweets
Looking to improve your brand's Twitter presence in 2021?
Twitter has shared some new tips on how to establish brand voice via tweet, while it's also provided some new worksheets to better facilitate the process.
Twitter says that the three essentials of establishing your brand voice on the platform come down to what it calls 'the three 'C's':
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local social media marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
Instagram Tests New Stories Layout on Desktop
Instagram is testing out a new format for the display of Stories on the desktop version of the platform
Which is designed to make it easier to scroll through the various Stories from the profiles you follow on the bigger screen.
That makes it easier to flip through your Stories stream in a more dedicated, Stories-focused way.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local social media marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
The Evolution of Advertising Over the Past Four Decades [Infographic]
It's difficult to overstate the significance of the media consumption shift over the past 40 years.
Digital media has quickly gained pace, as the development of mobile technology, and connective tools like social media platforms, has paved the way for a drastic realignment of marketing budgets and approaches.
What was once key strategy, and worked in boosting your messaging, is no longer as effective in the modern age.
By Irfan Ahmad
socialmediatoday.com
Honeyweb are your local digital marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
![The Evolution of Advertising Over the Past Four Decades [Infographic]](https://www.honeyweb.com.au/uploads/blog/low-cost-advertising-for-startups.png)
LinkedIn Shares New Usage Insights for Your 2021 Planning [Infographic]
Will LinkedIn be a key platform of focus for your business in 2021?
Like all social platforms, LinkedIn saw increased usage in 2020, with video content, in particular, gaining momentum, and driving more conversations in the app.
And while the focus of LinkedIn has long been B2B, it's also gaining ground in other areas.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local social media marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
![LinkedIn Shares New Usage Insights for Your 2021 Planning [Infographic]](https://www.honeyweb.com.au/uploads/blog/shutterstock_301955957-min.jpg)
Facebook Provides Tips on Maximizing Lead Generation via Facebook Posts and Ads
Facebook has shared some new tips on how to maximize lead generation via Facebook posts and ads.
Facebook's tips cover four key elements of effective lead generation, in order to help you formulate a better strategy for connecting with prospective customers at just the right time.
The four points of focus for maximizing your social leads are:
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local Facebook advertising experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
Facebook and WhatsApp Video Calls Reach Record Highs on New Year’s Eve 2020 [Infographic]
With more and more people turning to social platforms to stay connected amid the COVID-19 lockdowns
Facebook reached record highs for both audio and video calls on both WhatsApp and Messenger this past New Year's Eve.
But the numbers do highlight an important trend - as more people become increasingly accustomed to staying in touch via these options.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local social media marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
![Facebook and WhatsApp Video Calls Reach Record Highs on New Year’s Eve 2020 [Infographic]](https://www.honeyweb.com.au/uploads/blog/WhatsApp-Video-Call-UK-Facebook-Messenger-Update-1273575.jpg)
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