Honeyweb Blog / Online Marketing
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Australian YouTube Ads Leaderboard: Year-End 2016
YouTube Australia has released its Leaderboard for the Year-End 2016 advertisements
But what exactly are YouTube ads and how do they work?
Video ads turns viewers into fans, and fans into new customers.
These ads are determined by an algorithm that factors in organic and paid views, watch time and audience retention.
YouTube has a range of targeting options to help people reach the right customer for their business. This is often determined by age, gender, location, interests and more.
Users have complete control over their budgeting, so they can spend what they're comfortable with.
The top three YouTube ads on Australia's End-Year 2016 Leaderboard are as follows:
- Virgin Mobile's 'Angry Santa'
- We Love our Lamb's 'Australia Day Lamb 2016, Commence Operation Boomerang'
- Samsung Australia's 'It's Time. Upgrade Now'
Watch the sucessful advertisements by clicking here.
Have you considered using YouTube to expand your business' network and increase customers? Click here to learn how we at Honeyweb Marketing can achieve this for you. Start a conversation with us today by clicking here.
“What Year Are You Marketing In?” Asks OpenText CMO
“If you’re a CMO and you’re reliant on somebody else to tell you about technology, you’re seriously disadvantaged,” that’s the core message OpenText’s global CMO Adam Howatson drove home to B&T while in Sydney last week.
In town to speak at OpenText’s Innovation Tour, Howatson took time out to speak with B&T one-on-one and share his views on marketing and the marketer of the near future.
Posted by B&T Magazine
bandt.com.au
Marketers Need To Walk In Their Customer’s Shoes
B&T chats with Cambell Holt (pictured above), consumer marketing leader at financial services company Mercer- Holt’s role is to design and deliver the capabilities required to win with future consumers. A recent Mercer project, the ‘customer transformation program’, focused on delivering a personalised and contextualised consumer experience. Find out how they did this using Salesforce Marketing Cloud solutions, while generating NPS scores that are 11 times better than the industry average.
Why did you consider customer journey as part of your business model?
Posted by B&T Magazine
bandt.com.au
4 Digital Marketing Tips for the Holidays
During the holiday season, there are opportunities galore for digital marketing. This is the time when people set out to buy gifts for friends and family, and while they’re doing that, they might also decide to buy something for themselves. Who can resist the displays, the discounts and the urge to indulge in some retail therapy while everyone else is doing the same?
Holiday shopping increased by 12.1% between 2014 and 2015 and there’s no reason to believe there won’t be an increase again this year.
By Brad Friedman
socialmediatoday.com
Marketing to Millennials in 2017: 5 Things to Change in Your Business
Marketing to Millennials is hard. Millennials are known to be heavily budget conscious, underemployed, and skeptical consumers, traits that can make them difficult to get a hold on.
However, this situation is slowly changing. 2017 is predicted to be the year of Millennials becoming real consumers. Finally, many of this generation are starting to earn money, giving birth, and moving into positions in industry with significant spending power. It’s estimated Millennials will be spending $10 trillion over their lifetimes as consumers, in the U.S. alone.
Because of this shift, now is exactly the right time to face the challenge and finally make your marketing Millennial-friendly. Here are some key tips.
By Aleh Barysevich
Alphabet/Google’s Profit Soars 21 Per Cent
Alphabet, Google’s parent company, has reported its fastest growth rate in two years as companies bought more ads on its search engine and other products, plus users clicked more on those ads.
Alphabet revenues rose 21 per cent to $US21.5 billion in the second quarter over a year prior. Excluding payments to advertising partners, revenue was $US17.5 billion.
[B&T Magazine]
Posted byB&T MAGAZINE
ABC Media Watch: Perfect storm facing digital news
From ad blockers, to Facebook and consumers who refuse to pay. It's the challenge facing digital news and no one's sure what the solution is.
ERIC BEECHER: They are heading towards the cliff and it's not their fault but they are heading towards the cliff really fast ... I think that cliff is, for everybody, is within a year or two or less.
Eric Beecher, Chairman, Private Media
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