Honeyweb Blog / Online Marketing
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Marketers Investing 70% More On Marketing Automation Software Than In 2015
Marketers are investing 70 per cent more on marketing automation software than last year, according to the latest State of Marketing Technology Report by Squiz, an Australian-based technology consultancy that drives digital transformation for clients.
However, despite heavier investments and swift uptake of the latest technologies, 52 per cent of marketers admit they still struggle to understand marketing automation.
The Top 5 Marketing Discoveries of 2015 > 12 months of research in just 60 minutes
In this 60-minute webinar replay, the MarketingExperiments team looked analyzed thousands of hours of research from 2015 to bring you the five of most surprising, actionable discoveries from the year. These simple principles will help you to strengthen multiple aspects of your digital campaigns with simple techniques, from subject lines and calls-to-action to visitor engagement and mobile design.
With new year on the horizon, December is the time to make sure that all of the elements of your digital marketing campaigns are as effective as they can be. Watch the video above to learn quick, actionable tactics for improving your marketing collateral in time for the new year.
5 marketing trends you need to watch in 2016
Digital marketing has created an extremely fragmented ecosystem for modern marketers. Brands are using a variety of marketing services, advertising networks, social platforms, and more to communicate with a target audience.
Some of the activities and their related data are managed internally, while others are managed externally by agencies sometimes by multiple agencies. This has created a multi-layered, and often slow, decision-making environment that is less than ideal in today's fast-paced world, where it is absolutely critical to be agile.
Top Tips For Businesses Struggling With This Whole Digital Transformation Thing
In this opinion piece Malcolm Alder from Sydney-based digital strategy firm Orchestrate says businesses struggling with digital transformation would do well to get these two things right…
To drive successful digital transformation it is important to focus on two things. Firstly, common leadership attributes of successful digital projects. Secondly, a deeper look at some aspects of change management that leaders should be mindful of in a digital context.
Online Ad Market Soars 19.8 Per Cent To Reach $5.3 Billion Smackaroos
The Australian online advertising market has delivered record revenues for the full financial year ending June 30th 2015, growing by 19.8 percent or $870.2m from financial year 2014 to reach $5.3bn.
The data, which comes from the latest IAB/PWC Online Advertising Expenditure Report (OAER) shows that all online advertising segments experienced double digit growth in the financial year, with General Display and Classifieds leading the growth at 35 percent and 23 percent respectively.
11 Brands with Incredible Social Media Strategies
Which companies are dominating the social sphere today?
The following answers are provided by members of Young Entrepreneur Council (YEC), an invite-only organization comprised of the world's most promising young entrepreneurs.
Digital Storytelling: When Art and Science Connect Emotions
Brands are increasingly focusing on digital storytelling. It’s part necessity as geting the attention of consumers is harder and storytelling is an other way of engaging people that proves to be effective.
This doesn’t mean that storytelling in marketing is new of course.
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