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Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.

There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.

The A-Z of A/B Testing: Handy guide to nearly 200 conversion optimization definitions

As digital marketing, A/B testing and optimization have become so important over the last 15 years, a whole new language has sprung up around these ideas, complete with its own unique buzzwords, acronyms and industry shorthand.

To help you cut through the jargon and get straight to the heart of these terms, MarketingExperiments have created the Marketing and Online Testing Dictionary.

The A-Z of A/B Testing: Handy guide to nearly 200 conversion optimization definitions

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Working Hard Doesn’t Matter If You Don’t Know What You’re Doing [Rant]

We all know that you have to work your butt off to get anywhere. Same with conversion optimization. 

In order to get results you could be proud of, you need to put in the effort and hours. But how are you spending that effort?

Working Hard Doesn’t Matter If You Don’t Know What You’re Doing [Rant]

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How To Visualize A/B Test Results

You may be wondering, “why should I make my own visualization of my A/B test results?”

The thing is, these tables and graphs are comprehensible when you – a data driven analyst – take a look at them. However, if you’re the manager that bumps into them as a screenshot in an email or presentation document, then they aren’t that clear at all.

How To Visualize A/B Test Results

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The Science of Familiarity: How to Increase Conversions by Being Completely Unoriginal

Familiarity has a major impact on our decision-making process, whether we realize it or not. That means it has a major impact on conversions as well. 

Understanding the different psychological theories behind familiarity will lead to better UX / design, copy and calls to action.

The Science of Familiarity: How to Increase Conversions by Being Completely Unoriginal

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Ignorant No More: Crash Course on A/B Testing Statistics

Reality check: the level of statistical literacy is pretty poor in CRO world. A major portion of your test results are probably invalid.

While testing tools are getting more sophisticated, blogs are brimming with ‘inspiring’ case studies, and experimentation is becoming more and more common for marketers – statistics know-how is still severely lacking.

Ignorant No More: Crash Course on A/B Testing Statistics

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Copywriting: See immediate lifts by applying these 5 principles to your headlines

Creating a more effective headline is one of the easiest ways to make a significant lift in any experiment — it doesn’t require teams of developers or the latest technology to make happen.

What it does take, however, is applying the five key principles of effective headlines.

Copywriting: See immediate lifts by applying these 5 principles to your headlines

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How to Write Headlines That Convert

Key discoveries from a meta-analysis of 15 years of behavioral research.

A first impression is essential when getting to know something unfamiliar – such as a person, a new place or a book. Why would a website be any different?

How to Write Headlines That Convert

WATCH VIDEO HERE

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