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Honeyweb Blog / Landing Page Website Design

Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.

There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.

3 Brilliant Copywriting Formulas for Crafting More Persuasive Landing Pages

You know that telling a story is a great way to write high-converting landing page copy. Thing is, you might not fancy yourself much of a storyteller. As much as you appreciate a good tale, when you go to spin one yourself, your words fall flat (and so do your conversions).

But what if there was a formula you could follow to piece together a compelling narrative that’s sure to resonate with your ideal customer? Better yet, what if there was an entire toolbox of formulas you could use?

3 Brilliant Copywriting Formulas for Crafting More Persuasive Landing Pages

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The Hip Hop Guide to Landing Page Domination

I was eleven when I first heard Dr. Dre’s “Nuthin’ but a ‘G’ Thang” and despite being a prepubescent, white kid from the less-than-hard-knock streets of Pueblo, Colorado my life was never the same.

Hip hop struck a chord in me: a rebellious, artistic and just-go-out-there-and-get-it chord. However, it wasn’t until last month that hip hop struck a new chord… one that I never saw coming. Growling through my $20 earbuds at the gym, DMX put it like this:

The Hip Hop Guide to Landing Page Domination

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The Weird and Wonderful Ways You Never Thought to Use Landing Pages

Landing pages are so effective for lead generation because they eliminate all of the distractions of a typical website, navigation, social sharing, and any links that do anything other than convert.

That’s why we never start a marketing campaign without a dedicated landing page. (And neither should you!)

The Weird and Wonderful Ways You Never Thought to Use Landing Pages

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Affordance: You Can’t Afford Not to Use This Design Principle on Your Landing Pages

Imagine you’re an extraterrestrial visiting earth for the first time. Upon landing, you stumble into someone’s home and find a toothbrush, which you’ve never seen before.

While you may not immediately understand how to use the thing, there arecertain clues about the object that hint at how it can be used. Its handle, just a little longer than your humanoid palm, implies that you can grip it.

Affordance: You Can’t Afford Not to Use This Design Principle on Your Landing Pages

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Here’s What a Winning Click-Through Landing Page Looks Like

As a conversion experiment, we challenged marketers to create a click-through landing page that would motivate people to download our latest ebook. Well, the visitors have spoken (read: converted). What can we learn from the landing pages that took the cake?  

It was an experiment to determine which design principles and “best practices” make for a seductive click-through landing page. But instead of getting a panel of judges to wax poetic about which landing pages theythought were great, we thought we’d publish the pages and let visitors decide:which ones would actually get people to click through and then convert?

Here’s What a Winning Click-Through Landing Page Looks Like

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Are You Making Any of These Landing Page Mistakes? [PODCAST]

Ever stumble around searching for your glasses, only to discover two minutes later that they’re right there on your nose?

Sometimes you get so close to something that you lose sight of the obvious, which is exactly what this episode of the Call to Action podcast is about. Don't get caught making one of these embarrassingly common landing page mistakes.  

Are You Making Any of These Landing Page Mistakes? [PODCAST]

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How to Write Headlines That Convert

Key discoveries from a meta-analysis of 15 years of behavioral research

A first impression is essential when getting to know something unfamiliar – such as a person, a new place or a book. Why would a website be any different?

How to Write Headlines That Convert

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"Thanks for introducing me to your exceptional product. After 6 months procrastination we launched our first edition on 30 May. The $38.50 cost of sending the emails reaped $5000 revenue (8 purchases) directly from the offer made in the newsletter from clients who hadn't been in touch for over 6 months. This far exceeded my expectations. Coming up 30 June we made a last week of the financial year offer and that generated another $5000 revenue (10 purchases), this time from our complete database (still only costing $55.00). Truly amazing. We have also noticed an increase in general business which has co-incided with the introduction of the newsletter. This could be co-incidence but I think that using this neat simple tool to communicate with our database has created an awareness and triggered flow-on business. Very inexpensive, easy and simple tool to use - my only regret is that we didn't get going earlier. I believe every business should bite the bullet and sign on."

Nick Llewellyn
Little Adelaide Catering Co

Steven Hamilton - Honeyweb

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