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Honeyweb Blog / Landing Page Website Design

Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.

There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.

Friction: The Mobile Conversion Killer [+Free Mobile Landing Page Checklist]

Friction can be helpful if you’re stranded on a desert island, but not so much on your mobile landing pages.Source

Mobile landing pages have the unenviable task of conveying enough information to make visitors convert, with much less space to do so than on a desktop.

Friction: The Mobile Conversion Killer [+Free Mobile Landing Page Checklist]

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When Do You Need a Long-Form Sales Page?

How long does your landing page have to be to get prospects to take the long jump toward conversion?

The best landing pages are concise and include just enough copy to make the sale – and not a word more. That’s not to say that, “shorter is better.” Long landing pages definitely have their place.

When Do You Need a Long-Form Sales Page?

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The Psychology of Landing Page Design (Podcast)

Understanding how anticipation works in a user’s brain can help you create more psychologically powerful landing pages. Image source.

There’s a reason that so many conversion rate optimization “best practices” stem from the field of psychology.

If you understand human behavior – the desires and motivations of your audience – then you’re better equipped to give people what they want.

In this episode, Neil Patel of KISSMetrics and Quick Sprout explains how anticipation works in a user’s brain and how you can leverage it to create more enjoyable user experiences… all while increasing your conversions.

The Psychology of Landing Page Design (Podcast)

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The top discoveries from 2014 (over 300 tests) applied to your pages (with Flint McGlaughlin)

In this Web clinic replay, Flint McGlaughlin, Managing Director and CEO, MECLABS Institute, will walk you through a case study in which an ecommerce company tested two versions of a product page and saw dramatically different results.

McGlaughlin will explain not only which elements impacted the conversion rate of the experiments run in our labs, but also the cognitive psychology behind the results. He will then apply the transferrable key principles from these tests to audience-submitted pages to give you ideas for improving your own website.

The top discoveries from 2014 (over 300 tests) applied to your pages (with Flint McGlaughlin)

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5 Annoying Barriers to Conversion on Your Mobile Landing Pages

Are you unintentionally setting up a wall between you and your mobile users? Image by Simon Liu via Flickr.

If you subscribe to any marketing blogs, then you’ve probably read tons of articles about common landing page conversion killers.

With mobile landing pages, many of the same best practices still apply. But adifferent device (and a different state of mind) introduces new barriers.

5 Annoying Barriers to Conversion on Your Mobile Landing Pages

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How to Create Landing Pages That Address the Emotional Needs of Prospects

You've got all the essential elements of a high-converting landing page in place, but are you paying attention to other forces that motivate prospects to convert?

Here's a framework that will help you confirm that you've addressed *all* your prospects' needs

How to Create Landing Pages That Address the Emotional Needs of Prospects

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3 Questions You Must Answer to Create Mobile Landing Pages That Convert Like Crazy

Understanding which questions to ask is the only way to get the answers you need to create high-converting mobile landing pages.

Designing landing pages for mobile isn’t easy, you’ve got to cram all of the essential elements into half the space. In our recent Unwebinar, CRO expert Bryan Eisenberg shared three questions you can ask to create well-rounded landing page experiences for your mobile users.

3 Questions You Must Answer to Create Mobile Landing Pages That Convert Like Crazy

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