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Honeyweb Blog / Landing Page Website Design

Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.

There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.

An Epic Landing Page Makeover That Debunked 3 Optimization “Best Practices”

A/B testing can debunk “best practices” you always assumed were true. Think MythBusters – for your landing page.

If you’re in the online marketing space, your inbox probably looks like mine. Dozens of emails with advice on A/B testing, conversion rate optimization, lead generation and tips on how to engage your list with bribery incentives.

Everyone seems to have best practices figured out, so why reinvent the wheel?Tell me what works – I’ll try it. Show me what failed – I’ll avoid it. Follow those who have gone before… it makes sense right? (Insert maniacal laugh)

An Epic Landing Page Makeover That Debunked 3 Optimization “Best Practices”

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Your Advanced Guide to Copywriting for Conversion (Free Ebook)

No matter how beautiful your landing page is, it's the actual words on the page that persuade prospects to click.

If you've ever struggled to write high-converting landing page copy, then you need to read our new ebook. It won't just make you a better writer – it'll make you a smarter marketer and a cooler human being.

Your Advanced Guide to Copywriting for Conversion (Free Ebook)

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3 Professional Copywriters on What It Takes to Write Landing Page Copy that Converts

Your landing page is the first impression your company makes on prospective customers. Because of this, your landing page copy is essential to the success of your business.

Every day you stick with suboptimal landing page copy, you lose potential customers – but how do you know whether the words you’ve chosen are driving conversions or pushing people away?

3 Professional Copywriters on What It Takes to Write Landing Page Copy that Converts

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4 Fresh Tips for Building Better User Experiences on Your Landing Pages

If the marketing experiences you create are less than delightful, your conversions will suffer. Here are four simple ways to deliver exceptional user experiences on your landing pages.

As a marketer, you need to show prospects that you understand them… and that you give a damn.

A large part of that is providing them with a great user experience on your landing page. If you fail to do that – if you don’t align yourself with your prospects’ goals and make it easy for them to get what they want – then your conversions will suffer.

4 Fresh Tips for Building Better User Experiences on Your Landing Pages

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6 Things I Do to My Landing Pages When My Conversion Rates Suck

If your landing pages aren't converting, how do you know where to start making improvements? Here are six things Oli Gardner does when his conversion rates suck. 

Irrational Grumpy Cat reactions aside, under-performing campaigns are a major downer – and not just for you. After all, your visitors have to wade through all that stinky poop too. Think aboutthem for a minute. They trusted you enough to click your ad or link and you let them down with a poor landing experience. To understand a little about why they’re not performing, ask yourself six simple questions:

6 Things I Do to My Landing Pages When My Conversion Rates Suck

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Landing Page Copywriting Mistakes That Leave Your Visitors Confused and Frustrated

Is your landing page copy sending mixed messages?

Keep ‘em guessing.

It may work on a first date but it’s not a good tactic for your landing pages.

Why?

Because ambiguity in your copy can be a conversion killer.

Landing Page Copywriting Mistakes That Leave Your Visitors Confused and Frustrated

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11 Lovely Landing Page Optimization Infographics and SlideShares (with Takeaways)

Whether for lead gen or customer acquisition, landing pages allow you to create delightful experiences for your prospects that are laser-focused on the action you want them to take.

This may seem pretty straightforward, but there’s a lot of conflicting advice out there about landing page optimization “best practices.” And weeding through all the LPO literature can be daunting and painfully time-intensive.

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