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Honeyweb Blog / Conversions

Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.

There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.

How to Use the Facebook Attribution Tool to Analyze and Optimize Your Customer Journey

Our customers live in a multi-channel world. To survive and thrive in this advertising realm, we must too.

Connecting how people move across devices through the consumer journey is essential to determining which ads are really driving conversions.

What Does the Facebook Attribution Tool Do?

By Tory Wenger
adespresso.com

Honeyweb are your local Facebook marketing experts, contact us to discover how we can help your business.

How to Use the Facebook Attribution Tool to Analyze and Optimize Your Customer Journey

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Marketers’ Top 5 Priorities for 2019 Ranked (And Why They’re Counterintuitive)

If you’re a digital marketer in 2019, people are expecting a lot from you.

Boosting organic traffic, refining paid ads, generating more leads, optimizing content for conversions, and maybe sacrificing a goat or two to the SEO gods.

It’s enough to make anyone feel a little overwhelmed.

By Luke Bailey 
unbounce.com

Honeyweb are your local digital marketing experts, contact us to discover how we can help your business.

Marketers’ Top 5 Priorities for 2019 Ranked (And Why They’re Counterintuitive)

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The Best Landing Page Designs to Inspire Your Next Layout

Does beauty matter? Well, when it comes to landing page design, it can definitely influence how your offer is perceived.

Ultimately, if your landing pages don’t look good—or follow some best-practices—your conversions can suffer.

But first: What are some design best practices?

By Emily Omier 
unbounce.com

Honeyweb are your local website marketing experts, contact us to discover how we can help your business.

The Best Landing Page Designs to Inspire Your Next Layout

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A/B Testing Summit Keynote: A 4-step framework for designing winning hypotheses that generate market

An executive comes to you and asks, "How can we get more conversions?" 

They want you to give them an action and use that action to find a solution. So you examine the data, which reveal customer behaviors. 

So how do you formulate hypotheses to ensure you are not focused on simply getting a lift but are capturing valuable discoveries about the customer's thought process? 

By Flint McGlaughlin
meclabs.com

Honeyweb are your local A/B marketing experts, contact us to discover how we can help your business.

A/B Testing Summit Keynote: A 4-step framework for designing winning hypotheses that generate market

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7 Page Speed Stats Every Marketer Should Know

If we asked you to describe an effective digital marketing campaign, you might tout the value of strong design, ad targeting, or the benefits of conversion optimization.

But even if your web and landing pages are aesthetically on point, it can mean nothing if you haven’t considered page speed.

For context, if it takes more than three seconds for a page to load,just over half of visitors will leave it. 

By Jennifer Pepper
unbounce.com

Honeyweb are your local digital marketing experts, contact us to discover how we can help your business.

7 Page Speed Stats Every Marketer Should Know

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Optimizing Mobile Forms for More Conversions—and a Competitive Advantage

Done right, optimized mobile forms can deliver more than an increased conversion rate:

They can become a competitive advantage—a reason users choose to fill out a form on your site.

 Consider the number of interactions it takes to book a room on Hotel Tonight compared to its competitors, something Luke Wroblewski highlighted in his talk on mobile design:

By Derek Gleason
conversionxl.com

Honeyweb are your local conversion marketing experts, contact us to discover how we can help your business.

Optimizing Mobile Forms for More Conversions—and a Competitive Advantage

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Value Proposition: How to find the best expression of your value

The value proposition “why” — why should customers choose your product — can be answered in 100 different ways. But how do you determine the most effective answer?

Often, it is determined in a conference room with a rigorous debate amongst leaders and experts.

But experts do not have the answers to this question — only your customers do. 

By Shaniah McGlaughlin
marketingexperiments.com

Honeyweb are your local digital marketing experts, contact us to discover how we can help your business.

Value Proposition: How to find the best expression of your value

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If you need help with your online marketing, we are offering a completely FREE online marketing strategy session!

Call Steven Hamilton on 0417 871 661, complete the form below to book your FREE strategy session or just send through your enquiry and let's make 2021 your biggest year yet.

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John Mazzocato
Skye Cellars

Steven Hamilton - Honeyweb

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