Honeyweb Blog / Social Media
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
How To Create Content Marketing That Actually Matters
Content marketing is all well and good, but if you’re just churning out irrelevant clutter, you might as well not be doing it at all, says Jon Stubley, VP ANZ sales, GumGum.[Karen Terranova]
In a post-digital transformation world an increasing number of brands are moving to a content marketing driven approach.
How to Build an Army of Influencers
There comes a time when every marketer faces the challenge of how to build brand credibility, especially in a marketplace that increasingly uses social media as a way to reach customers.
For many businesses, the answer is to build an army of influencers who'll provide your product the positive word-of-mouth it needs to stand out among competitors. Think that's not necessary? Here's some data to consider...
7 LinkedIn Hacks that will Increase Your InMail Response Rate
According to LinkedIn, it is the king of B2B marketing. The numbers speak for themselves, too.
With the knowledge that 94 percent of B2B buyers use LinkedIn to distribute their content and 80 percent of B2B leads come from LinkedIn, the time is now to master LinkedIn so you can get more business by mastering InMail.
How to Use Facebook Instant Articles for Business
Are you thinking of publishing your content on Facebook? Wondering how to use Facebook Instant Articles?
In this article you’ll discover everything you need to know to publish Facebook Instant Articles that stand out in the Facebook news feed.
Digital Advertising Now Helping Itself To A Third Of The Budget
Digital advertising continues its takeover with a new report from media network GroupM saying it eclipses a third of the media budget. It’s up to 31 per cent of measured ad investment from 28 per cent in 2015. And is set to surpass $US160 billion this year.
And programmatic trading of the ads constitute of third of that segment. The report, Interaction 2016, looks at the continual influx of digital advertising, the issues surrounding it, user behaviour and technology.
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Our service is built on four key pillars: Partnership, Knowledge, Integrity and Experience. We value relationships, we set the standard in general insurance advice and we give you confidence in the knowledge that your insurance is managed by a broker you can trust.
How to Measure Social Media Using Google Analytics Reports
Do you want to see how social media impacts your business? Want to learn how Google Analytics can help?
In this article you’ll discover four ways you can use Google Analytics to measure the impact of your social media marketing.
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