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Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.

There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.

20+ Social Media Hacks and Tips From the Pros

Are you looking for the newest social media tips and techniques? Want to know how the experts are staying ahead of the social media marketing curve?

We asked top social media pros to share their favorite tips for getting the most out of social media.

In this article you’ll discover 25 ways to improve your marketing and save time.

20+ Social Media Hacks and Tips From the Pros

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How to Connect With Local Customers via Social Media

Want to increase your visibility in your local market? Wondering how social media can help?

When you understand which features on social media support local marketing, you can focus the power of Facebook, Twitter, LinkedIn, and Instagram to expand influence in your little corner of the world.

In this article you’ll discover how to connect with local customers on the top social media networks.

How to Connect With Local Customers via Social Media

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How to Use Facebook Audience Overlap to Improve Your Facebook Marketing

Want to learn more about the people who make up your Facebook custom audiences? Have you tried Facebook’s Audience Overlap?

Using Audience Overlap will let you compare your custom audiences against each other, revealing information that will help you make better decisions on where to focus ad targeting and conversion efforts.

In this article you’ll discover how to use Facebook Audience Overlap to improve your Facebook marketing.

How to Use Facebook Audience Overlap to Improve Your Facebook Marketing

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How to Optimize Your Mobile Social Media Ads

Are you trying to reach an on-the-go social media audience? Are your ads optimized for mobile users?

More people are using social on their smartphones. If you want to reach them, you might need to rethink your ads.

In this article you’ll discover three ways to make your social media ads mobile-friendly.

How to Optimize Your Mobile Social Media Ads

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How to Set Up a Shop Section on Your Facebook Page

Does your business sell products? Have you considered setting up a shop on Facebook?

Facebook allows you to add a Shop section to your Facebook page so customers can buy your products directly from Facebook.

In this article you’ll discover how to add a Shop section to your Facebook page.

How to Set Up a Shop Section on Your Facebook Page

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Facebook’s Latest Report Shows Aussie Brands Have A Lot To Learn About Parents

Global research from Facebook’s ‘Meet the Parents’ report reveals that new parents spend more time and share 90 per cent more content on both Facebook and Instagram compared to non-parents. Facebook Australia’s head of industry Melinda Petrunoff discusses the findings from its latest report and why it’s time for marketers to stop treating parents like they’re babies.

“When I think about all the verticals that I manage in Australia, the number one target group is always mums,” Petrunoff told B&T. “It’s generalised as ‘mum’. That’s why this research has been quite useful, it’s been able to really look at the different stages of parenting- from newborns right through to teenagers and the different mindsets that parents are at each of these stages of this lifespan.”

Facebook’s Latest Report Shows Aussie Brands Have A Lot To Learn About Parents

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3 Instagram Analytics Tools for Marketers

Is your business ready for Instagram’s algorithm? Looking for tools to analyze your Instagram engagement?

Tracking engagement will help you serve quality content that keeps you at the top of the Instagram feed.

In this article you’ll discover three tools to track and evaluate how people respond to your content on Instagram.

3 Instagram Analytics Tools for Marketers

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