Honeyweb Blog / Social Media
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Content Marketing: 10 Red Hot Tips On Giving Audiences What They Want
Content marketing – the new buzzword that everyone is apparently now doing, even if they’re not doing it all that well.
But according to DWA head of intent APAC Aryeh Sternberg, there’s a sure-fire method that will kickstart your strategy, a method he divulged to both B&T and the many Ad:Tech attendees at yesterday’s conference.
Instagram Set To Reorder Its Feed With Posts You Care About Most
Instagram will be rolling out an update over the coming months which will show the content that it believes users will “care about the most”, similar to the algorithm in Facebook’s News Feedand Twitter’s latest changes to its Timeline.
In a press release,an Instagram representative said: “You may be surprised to learn that people miss on average 70 per cent of their feeds. As Instagram has grown, it’s become harder to keep up with all the photos and videos people share. This means you often don’t see the posts you might care about the most.
Twitter’s Latest Product Puts Branded Video Content To The Front
Twitter Australia has launched a feature called ‘First View’ which puts video advertising smack bang at the top of Twitter’s timeline both within the mobile app and on desktop. Angus Keene, sales lead Twitter Australia, discusses First View, its advantages and why video is so damn important for the platform.
Video is becoming more and more important for the platform. According to Sam Duboff, product marketing lead at Twitter, video views on Twitter grew by 220X from the end of 2014 to the end of 2015.
How To Get People To Love Your Brand On Social Media
Too many brands are creating content with the sole aim of converting people, not educating or entertaining people, believes Elise Strachan, CEO of online brand My Cupcake Addiction. And if a brand is aiming to have its piece of content shared across social media, it needs to be educational or entertaining.
In between regaling the Ad:Tech audience in Sydney this morning with decadent videos of cupcakes and slices, Strachan explained how to build a brand on social media, specifically on Facebook and YouTube, and stressed the importance of mobile.
6 Productivity Tools for Twitter
Are you struggling to keep up with your Twitter activities? Looking for a way to streamline your Twitter marketing?
The right productivity tools will help you manage your Twitter marketing more effectively and free up your time for other tasks.
In this article you’ll discover six tools and techniques that will boost your productivity on Twitter.
Pinterest Promoted Pins Open For All: This Week in Social Media
Over the last year and a half, tens of thousands of businesses have used the Pinterest Ads Manager to create, manage and track the success of their Promoted Pins and they’re seeing great results!
Since people save their favorite Pinterest finds (including ads!) to their own boards, Promoted Pins generate lots of incremental impressions and engagements that get resurfaced time and time again. These engagements drive additional free value to advertisers over time something you can’t get on other platforms. In fact, advertisers who use the Pinterest Ads Manager received an average of 20% more (free) clicks* in the month after the start of a Promoted Pins campaign. And those aren’t the only results they’re seeing.
Are You Struggling With Content Creation Ideas For Your Industry?
Do you ever find yourself writing content that you are not excited about? Or you are trying to rank for specific keywords, but the content is unlikely to engage your audience? Or do you just have a boring industry that you think is impossible to create engaging content for? Well say goodbye to lacklustre content in this guest post from Chris Hogan, CEO and Founder of MeMedia.
Remember you are targeting an audience that wants to read what you’ve got to say, that is interested in what you have to offer – that you can help. The secret to creating content for your industry is similar to a well made drink.
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