Honeyweb Blog / Social Media
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
How the Facebook News Feed Works: Changes Marketers Need to Know
Are you struggling to remain visible in Facebook’s news feed? Wondering how Facebook decides what to show in the news feed?
In this article you’ll discover how the Facebook news feed algorithm works, what’s been updated, and how marketers can respond to create more visibility on Facebook.
Social Media Visuals: How to Easily Create Visuals Without a Designer
Do you use visuals in your social media? Want tools and tips to help you create images?
To discover how to create great social media visuals when you’re not a designer, I interview Donna Moritz.
How to Use Facebook Messenger for Business
Do your customers use Facebook Messenger? Wondering how you can help people find you on Messenger?
Recent updates make it easier for businesses to communicate with customers via Messenger’s private, one-to-one messages.
In this article you’ll discover how to connect and engage with customers using Facebook Messenger.
8 Tips to Simplify Your Social Media Marketing
Are you struggling to keep up with your social media marketing tasks? Looking for ways to increase productivity?
Incorporating a few changes into your social media marketing can help simplify processes, improve efficiency, and free up your time.
In this article you’ll discover eight tips to help busy social media marketers be more productive.
Is Your Content Marketing Pants? Not Anymore With These Top 10 Tips
In this opinion piece, Jacqueline Burns, head of the B2B marketing agency Market Expertise, argues a lot of businesses get their content marketing wrong because they basically don’t know what it is in the first place…
A newly appointed CMO recently asked for my opinion about his firm’s content marketing. He was surprised when I questioned whether his new employer understands the meaning of the term.
Wake Up Marketers: Facebook Reveals Best Practices For Grabbing Mobile Users
According to Facebook, Australians are spending 43 per cent of the average day on their mobile devices and 50 per cent of all traffic going to publishers is coming from mobile. Sarah Personette, vice president of Facebook’s global business marketing, shared some insights into the mobile user’s mindset and hot tips to stop people’s thumbs on mobile- including B&T’s favourite ‘silent but deadly’.
Personette presented her findings to a packed warehouse of Aussie marketers and creatives during Facebook’s first Sydney Facebook IQ event. The event gave an in-depth view on a new mobile era in brand communications featuring industry experts including Toby Talbot, chief creative officer DDB, and Dr Bryon Sharp, director at the Ehrenberg-Bass Institute for Marketing Science, as well as Facebook Australia and New Zealand’s managing director Stephen Scheeler and Facebook’s head of marketing science Steve Lockwood.
How to Create Social Media Videos on a Budget
Do you want to add video to your social media content mix? Looking for ways to keep production costs low?
Creating a video doesn’t have to cost you hundreds of thousands of dollars in high-end production tactics like live actors or 3-D renderings.
In this article you’ll discover how to create and promote social media video on a budget.
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