Honeyweb Blog / Social Media
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
The Latest Updates to Instagram and What They Mean for Businesses
Instagram has released a range of updates recently. In addition to a new logo and color scheme, they're also updating and adding to their business tools as well.
So what are all the updates, and what do they mean to you and your business? While the verdict is still out on the new logo, it was redesigned to show how the app has evolved. The new Facebook owners wanted a simpler and sleek logo for the app. They kept the camera in the logo because pictures are still the center of attention.
Social Media Today
Find Out How Good (Or Sh*t) Your Brand Is On Instagram
Say hello to KonichiranK, a new tool for marketers that allows them to monitor their brand’s daily progress on Instagram, and more importantly, to stand them up against their competitors.
KonichiranK ranks the Australian or New Zealand Instagram accounts of rival companies across categories ranging from universities, beer, cars, sports people, charities, clothing and nearly 20 other industries.
[B&T Magazine]
Posted byB&T MAGAZINE
Some Of The Best Internet Ads Are Coming From Snapchat: Mary Meeker
The online ad experience cops a lot of flak given its interruptive nature and the rising use of ad blocking software. However, in her annual internet trends presentation, digital guru Mary Meeker praised Snapchat’s ads.
The onslaught of ad blockers which are costing publishers billions of dollars has caused debates in the industry on how we need better online ads.
[Emma Mackenzie]
Posted by: EMMA MACKENZIE
6 Tips for Making a Good Sponsored Facebook Post Even Better
When it comes to crafting a great Facebook post for paid promotion, you can sometimes get overwhelmed by the details.
Who should you target, exactly? Is the image right for the post? Will the title inspire people to click (or is it just plain boring)? It’s not easy to put together a really good Facebook post, and it’s even harder to make it next-level great.
Quantium And Facebook Team Up To Measure The Impact Of Media Exposure
Data analytics and strategy firm Quantium has done a deal with social media superstar Facebook to become its Aussie partner when it comes to the measurement of advertising impact on store sales.
Quantium is only the third company in the world to hop into the data-rich bed of Facebook in this capacity, joining Datalogix in the US and the UK’s Dunnhumby.
[B&T Magazine]
Posted byB&T MAGAZINE
How to Target Your Facebook Ads to Business Locations
Do you want to get your Facebook posts in front of an audience at a specific physical location? Have you considered targeting people based on where they work?
Using workplace targeting makes it easy to get your content in front of the right people at the right company. In this article, you’ll discover how to use workplace targeting to serve Facebook ads to people who work at specific companies.
How Companies Are Falling Short at Social Media [INFOGRAPHIC]
It’s not enough to just jump into social media because everyone else is doing it. Like my mother always said, “If you’re going to do something, you better do it right.”
While many brands are dominating social media marketing, others fall short. Not for lack of posting. Not for lack of dollars spent. But because they’re just not doing it right.
![How Companies Are Falling Short at Social Media [INFOGRAPHIC]](https://www.honeyweb.com.au/uploads/blog/How_Companies_Are_Falling_Short_at_Social_Media.jpg)
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