Honeyweb Blog / Social Media
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
3 Tips to Help Promote Your Brand on Facebook
With more than 2 billion monthly active users, Facebook is the network to promote your brand and connect with your target audience.
You see, many consumers are leveraging this platform to engage with their favorite brands and discover new ones - in fact, one-third of Millenials say they actually prefer to communicate with brands via social, as opposed to over the phone or in person.
As such, it’s important to maintain an active presence to appeal to modern consumer habits.
By Katrina Padron
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
Instagram Adds New Comment Control Options to Help Improve User Safety
Instagram is now up to 800 million users, and is growing rapidly with additions like Instagram Storieshelping to boost usage and diversify their audience.
But with a larger audience comes more types of interactions, and thus, a greater need for community safety options.
Instagram has always been fairly active on this front – while Twitter, most notably, has struggled in dealing with trolls and abuse, Instagram, which has traditionally focused on images as opposed to exchanges, has worked to stay ahead of the curve, introducing advanced reporting tools and features to give users more control over what they see on the platform.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
What It Really Takes to Get a 10/10 Facebook Ads Relevance Score
If you want an ad campaign to be profitable, it’s crucial that your ad is shown to the right audience.
Your ad promoting beard oil might have the best copy, images and offer — but it will never convert well if it’s shown primarily to a female audience.
The ad would be irrelevant, and you would receive a relevance score which reflects this.
By Aaron Agius
unbounce.com
Honeyweb are your local Facebook marketing experts, contact us to discover how we can help your business.
How to Create Shareable Instagram Quote Images
In order to build a presence on Instagram, you need to regularly post quality visual content.
Most of the content you post should be images too, as image posts generate 31% more engagement than videos on the platform.
But coming up with great images consistently is tough, even for seasoned creators. One option that can help is quote posts.
By Mitt Ray
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
Facebook Now Lets You Keep Track of Which Ads You’ve Engaged With on the Platform
Facebook's rolling out a new tab called ‘Recent Ad Activity’
Which will enable users to view any of the ads they’ve clicked, Liked, commented on or shared on the platform, which could help improve the attribution of Facebook ad performance.
The feature was first spotted by Devesh Logendran and Facebook has now confirmed that the tab has been rolled out to all US users, with Facebook currently assessing which other regions they want to test the tool in.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local Facebook marketing experts, contact us to discover how we can help your business.
As Twitter’s Algorithm Evolves, is it Time to Update Your Tweet Marketing Tactics?
Have you noticed that your referral traffic from Twitter has been slipping of late?
You’re not alone – in a recent post, marketing expert Jay Baer noted that the average engagement rate for brands on Twitter is now 0.049%. That’s lower than the average banner ad click-through (0.5%).
Of course, Twitter’s never been a great driver of traffic. Last year, Parse.ly reported that Twitter paled in comparison to Facebook or Google as a traffic source, even being beaten out by Yahoo!
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
Facebook Adds More Active Indicators to Prompt Real-Time Interaction
Facebook's looking to add more ways to connect people in real-time, with more updates and indicators to show you when people are active.
The latest variation on this theme was spotted by Mashable this week, with reporter Kerry Flynn noting that there’s a new 'Active' indicator on her profile showing when she’s online.
Not all users are seeing this, but as noted, it’s one of several tools Facebook’s testing out, or has rolled out, to generate more interaction.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local Facebook marketing experts, contact us to discover how we can help your business.
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