Honeyweb Blog / Social Media
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
50 Social Media Video Marketing Stats for 2017 [Infographic]
Video is the key content trend of the moment
If you're not creating video content for your business, you need to be considering why, and whether it may be a viable option moving forward, as all the major social platforms become more video focused.
If you need a bit more convincing before taking the plunge into video, Red Website Design have provided this infographic which outlines a range of digital video stats and figures, further underlining the rising importance of video content.
By Irfan Ahmad
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
![50 Social Media Video Marketing Stats for 2017 [Infographic]](https://www.honeyweb.com.au/uploads/blog/shutterstock_355889903.jpg)
A Guide to Social Media Ad Retargeting
How often do you see current or potential customers coming to your site but then not taking any action?
They poke around your pages a bit, look at a few things, then move on, without giving you a new conversion.
How can you get that customer back to your page to actually go through with the action you'd ideally like them to take?
By Taylor Schaller
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
Facebook pledges to improve approach to political advertising
In a Facebook Live broadcast, CEO Mark Zuckerberg announced the social media giant is taking steps to make the platform less vulnerable
To problematic political issues like the revelation that it sold ads to Russian operatives seeking to undermine democracy in the most recent U.S. presidential election and other elections worldwide.
The changes will include hiring new employees around the world focused on election integrity and providing users with a hub where they can track political ads and who funds them.
By David Kirkpatrick
marketingdive.com
Honeyweb are your local Facebook marketing experts, contact us to discover how we can help your business.
How to Use Facebook Audience Optimization for Better Organic Exposure
Want to increase your Facebook news feed exposure?
Looking for a solution that doesn’t involve ads?
In this article, you’ll discover how to improve your organic visibility via Facebook’s Audience Optimization feature.
By Anja Skrba
socialmediaexaminer.com
Honeyweb are your local Facebook marketing experts, contact us to discover how we can help your business.
8 Creative Ways to Use Instagram’s Multiple-Image Posting Feature [Infographic]
In early 2017, Instagram announced its new multiple-image posting feature, also called a 'carousel'.
The option enables you to post up to 10 photos in a slideshow or album, which provides a range of new options - particularly for brands and businesses.
Along with the proven success of Instagram Stories, Instagram multi-image posts are growing in use - no doubt you've noticed them yourself, images with the 'stacked' icon at the top right in the preview stream.
By Irfan Ahmad
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
![8 Creative Ways to Use Instagram’s Multiple-Image Posting Feature [Infographic]](https://www.honeyweb.com.au/uploads/blog/shutterstock_464397089.jpg)
Twitter Is Reportedly Working on a ‘Tweetstorm’ Feature, but You May Never See It
Back in January last year, Twitter CEO Jack Dorsey shared his thoughts on the potential of longer tweets, using, somewhat ironically, a screenshot of of text to add more context to his 140 characters.
This was amid a wider discussion about the potential of extending the 140 character limit for tweets, and based on Dorsey’s comments here, it did seem like Twitter was moving in that direction, looking to add some variation of longer tweets.
Now, more than 18 months later, we may be seeing signs of another option more closely related to this element.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
How to Use Facebook’s Updated ‘Engagement Audiences’ to Focus Your Ads
Facebook's always looking to improve their ad targeting options and tools, and they recently updated their 'engagement' custom audiences,
Providing marketers with a range of new considerations for retargeting and connecting with interested consumers.
To access the new options, open your Business Manager dashboard and select the ‘Audience’ tab - this will navigate you to ‘Asset library’ section.
By Richa Pathak
socialmediatoday.com
Honeyweb are your local Facebook marketing experts, contact us to discover how we can help your business.
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