Honeyweb Blog / Social Media
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
The State of Social Engagement 2017 [Podcast]
The UpClose Podcast Series with Dayle Hall, SVP of Marketing at Lithium Technologies continues with episode four.
Of the five most influential topics for B2B marketing, so far we’ve discussed influencer marketing, data overload, and digital customer experience.
On episode four, we look at the current state of social engagement by reviewing Lithium’s “The State of Social Engagement Report.” Find out what challenges brands and marketers are facing and learn how you can get more from your digital and social investments.
By Bernie Borges
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
![The State of Social Engagement 2017 [Podcast]](https://www.honeyweb.com.au/uploads/blog/shutterstock_277866641.jpg)
The Psychology Behind Social Media Engagement
Ask any seasoned marketer, and they’d agree: Understanding your customers is largely dependent on understanding how they think.
Your digital marketing strategy should be guided by your answers to certain questions. What do your target customers need?
What do they want? What can you do to influence their decision-making process?
By Melonie Dodaro
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
How to Use Your LinkedIn ‘Following’ List for Marketing Outreach
With LinkedIn’s “Follow” feature, you have a ready-made list of individuals all over the world who have essentially “opted in” to follow all your status updates and articles on the platform.
Now, to be clear, I’m not talking about people you’re already connected to (1st Level Connections).
Rather, I’m talking about people you're not connected to, but who've found you one way or another on LinkedIn, and were so impressed that they decided to follow everything you post and do on the platform.
By John Nemo
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
How to Improve Your Facebook Organic Reach & Engagement [#SMTLive Recap]
This past Tuesday, September 19th, we held another #SMTLive Twitter chat co-hosted with Lucy Render-Kaplan, Founder of Arkay Marketing & PR.
During the chat we asked six questions (shown below) that we believe to be important factors in building your Facebook engagement and reach.
Everyone chimed in to ask questions, share their own experiences and best practices dealing with Facebook engagement, content creation, audience targeting and more.
By Emma Wiltshire
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
![How to Improve Your Facebook Organic Reach & Engagement [#SMTLive Recap]](https://www.honeyweb.com.au/uploads/blog/shutterstock_701818303.jpg)
How to Get the Most Benefit from Facebook’s Analytics Update [Infographic]
A successful marketing team relies on data, and Facebook provides a wealth of information to companies about their audiences.
Facebook Analytics enables marketers to see people’s interactions with their company, and can provide important insights into how to optimize the customer journey.
This metrics-rich tool within Facebook is divided into two sections: 'People' and 'Activity'.
By Irfan Ahmad
socialmediatoday.com
Honeyweb are your local Facebook marketing experts, contact us to discover how we can help your business.
![How to Get the Most Benefit from Facebook’s Analytics Update [Infographic]](https://www.honeyweb.com.au/uploads/blog/benefits.jpg)
5 New Facebook Updates and Tests Spotted This Week
The changes just keep coming from Facebook.
Of course, that makes sense, Facebook know they need to innovate to stay ahead of the game – but for social media managers and those trying to ensure they’re putting their best foot forward on The Social Network, and utilizing every possible opportunity, it can make things difficult.
To help with this, we’re coordinating a weekly listing of Facebook updates and tests which have been spotted out ‘in the wild’.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local Facebook marketing experts, contact us to discover how we can help your business.
5 Free Tools and Apps for Instagram Marketing
Instagram marketing is getting more popular each month - in fact, just this week, Instagram has revealed that it now has more than 2 million active advertisers on the platform.
Given this, it's no surprise that various tools and apps are also being developed to assist with such efforts
There the tools that provide you with better filters (or just with more of them), analytical insights, scheduling capacity, growth hacking tips and monitoring options, among many other capabilities.
By Aleh Barysevich
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
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