Honeyweb Blog / Social Media
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
LinkedIn Adds New ‘Talent Insights’ to Help Employers Improve Hiring and Recruitment Efforts
Following Microsoft’s acquisition of LinkedIn, one of the key areas where you can expect to see LinkedIn improve is in data utilization.
LinkedIn, which now has more than 500 million members, has an unmatched database – they have the professional and educational histories of (almost) all of those members.
That sets LinkedIn apart from other networks – while Facebook’s also trying to muscle in on LinkedIn’s turf by introducing job listings on Pages, LinkedIn’s data gives them a big advantage.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
Top Influencers are Using Snapchat 33% Less, According to New Study [Infographic]
There have been various reports of how social media influencers are abandoning Snapchat in favor of Instagram.
And to a large degree, that makes sense - Instagram Stories now has 250 million users, compared to Snapchat's 173 million daily actives, while Instagram also now has more than 800 million users overall, expanding the audience potential.
Add to that the consideration that users will also soon be able to cross-post their Instagram Stories to Facebook direct (Facebook have now confirmed this is being rolled out).
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
![Top Influencers are Using Snapchat 33% Less, According to New Study [Infographic]](https://www.honeyweb.com.au/uploads/blog/shutterstock_624195410.jpg)
7 Tips for Using Emojis in Social Media Marketing
With 92% of the online population using emojis, it makes sense for marketers to get in on the action.
Emojis enable you to speak the same language as your customer base, and can make your social media posts much more noticeable. They also add a bit of fun to your marketing message and your brand.
And while you don’t have to go as wild as Chevrolet did with its emoji-only press release, you can find some fun and unique ways to communicate with emojis.
By Scott Sims
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
The Value of Getting Personal on Social Media
It’s wonderful that we live in a world where technology enables us to conduct transactions online with people across the globe
It would be unfathomable to previous generations that you could open a Shopify store, start running Facebook ads and create a profitable business without interacting with a single human in real life.
But while this kind of business model is paradise for the introverts among us, humans still have an inherent desire to purchase from other humans, instead of anonymous companies.
By Aaron Agius
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
5 Brilliant Social Media Campaigns (and What You Can Learn from Them)
Are you using social media for your business marketing?
If the answer is ‘no,’ then you're likely losing money, because you're missing opportunities to engage your target audience.
But if the answer is ‘yes,’ think about your most successful campaign. What made that campaign so hot?
By Tabitha Jean Naylor
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
LinkedIn’s Adding Snapchat-Like Geofilters for Conferences and Events
Here’s a sentence I hadn’t anticipated writing: LinkedIn’s adding new, Snapchat-like video filters to its app.
Yes, LinkedIn is also copying Snapchat - though their use-case is a little different, and does make a lot of sense.
As part of their new native video tools, LinkedIn’s giving conference attendees the opportunity to add dedicated event frames to the videos they create while attending such functions.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
How to Legally Reshare Instagram Posts
Do you share other people’s Instagram posts to your own account?
Concerned you may be violating Instagram’s terms of service or copyright law?
In this article, you’ll discover best practices to help you safely and legally regram other people’s content on Instagram.
By Jenn Herman
socialmediaexaminer.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
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