Honeyweb Blog / Social Media
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
The Latest Social Media Marketing Best Practices You Need to Know [Infographic]
Every day, around the world, the typical digital consumer is on social networks and messaging services for nearly two hours.
The first step in building this relationship is to get to know them. Listen, talk to influencers, and pay attention to keywords. Then use your analytics to get to know your audience better.
Your data quality is of utmost importance, as it can give you detailed information on your audience and how your marketing and content is performing.
By AJ Ghergich
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
![The Latest Social Media Marketing Best Practices You Need to Know [Infographic]](https://www.honeyweb.com.au/uploads/blog/shutterstock_532367149.jpg)
Last Minute Facebook Targeting Tips So Your Brand Can Win Halloween
Halloween's right around the corner, and advertisers will be flocking to the opportunity to win their share of the projected $9.1 billion Americans will spend on the holiday this year.
And with 22% of adults looking for Halloween-related deals online, Facebook ads can be an ideal way to get the message out for respective brands.
Many have already started the push for dollars, and are already seeing results, but there'll also be last-minute wins to be had which can help increase your return.
By Jessica McGlory
socialmediatoday.com
Honeyweb are your local Facebook marketing experts, contact us to discover how we can help your business.
Facebook Is Hiring 1,000 People to Review Ads and Monitor Targeting
10 million people in the U.S. saw Russia-linked ads
Facebook is planning to hire 1,000 more employees dedicated to reviewing and removing malicious or fake ads on the platform, a company spokesperson confirmed this morning.
The news comes in light of Facebook’s discovery that a Russia-linked organization bought more than 3,000 ads on the platform, which the social networks says it plans to hand over to Congress today for its investigation as to whether international agents attempted to influence the 2016 presidential election.
By Marty Swant
adweek.com
Honeyweb are your local Facebook marketing experts, contact us to discover how we can help your business.
5 metrics to measure the success of Facebook videos
From view-through rate to video length, contributor Sweta Patel discusses the metrics that will help you understand how your videos are performing on Facebook.
Let’s face it, video is the highest-converting medium in the social media space. When it comes to content, it is the king of kings, the best player on the field, the sultan of swat, the king of crash, the colossus of clout…
Why does video convert more? Simply stated, it’s more human. The movement more closely represents life. If it’s a video with people in it, faces give off emotional cues we understand and identify with.
By Sweta Patel
marketingland.com
Honeyweb are your local Facebook marketing experts, contact us to discover how we can help your business.
Facebook Ads: How to Create Offline Event Custom Audiences
Late last year, Facebook added the ability for brick and mortar businesses to track the offline impact of their Facebook ads with Offline Event Sets.
Now advertisers can target these customers through Offline Event Custom Audiences.
Let’s take a closer look at Offline Event Sets and how advertisers can create audiences to target these customers with their Facebook ads.
By Jon Loomer
jonloomer.com
Honeyweb are your local Facebook marketing experts, contact us to discover how we can help your business.
Do 2 second videos work on Facebook?
Why should a marketer pay for video ads that aren't even viewed for 2 seconds?
It's perhaps the most important question going in mobile marketing, with brands pushing back against the very notion that many ads on platforms including Facebook, Snapchat and Twitter have the chance to make much of an impact.
But it's also a matter of debate.
By Garett Sloane
adage.com
Honeyweb are your local Facebook marketing experts, contact us to discover how we can help your business.
Snap Inc.’s Sold 150,000 Pairs of Spectacles, Looking to Bring Snapchat to PCs
Snap CEO Evan Spiegel has this week announced that they’ve only sold around 150,000 pairs of the camera-enabled glasses.
That’s still a lot, of course, but when we’re talking about an app that has more than 173 million people logging on every day, it’s only a very small fraction of their potential market.
Spiegel made the announcement at the Vanity Fair Establishment Summit, where he also discussed the company’s future, and their decision to go public – which, despite seeing declines since the shares debuted, Spiegel believes was still the right move.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
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