Honeyweb Blog / Social Media
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Facebook Announces Multi-Company Groups in Workplace
Facebook is back with a new Workplace update that we can all get excited about — multi-company groups on Workplace
Recently, Facebook introduced new tools to Workplace, including bots, improving their overall business offering.
Now that they've gotten over 14,000 organizations using the platform to communicate and collaborate during the workday successfully, they've decided to expand their offering and allow cross-collaboration between organizations.
By Emma Wiltshire
socialmediatoday.com
Honeyweb are your local Facebook marketing experts, contact us to discover how we can help your business.
6 Free Twitter Management Tools for Marketers [Infographic]
Are you looking for ways to improve your Twitter marketing strategy?
Want some tools that can help you to build followers, schedule posts and generate engagement?
We share 6 tools you should try in the infographic below. They all have free versions, you can upgrade them to unlock the best features.
By Mark Walker-Ford
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
![6 Free Twitter Management Tools for Marketers [Infographic]](https://www.honeyweb.com.au/uploads/blog/365c90b62f15957b2c81cc20e3d53aa0.jpg)
6 Ways to Improve ROI From Branding Campaigns on Social Media
Branding campaigns rarely get the same strategy love as direct response campaigns, where a specific action is taken as a result of the campaign.
Marketers currently focus on relatively qualitative metrics to measure the success of branding and sponsorships, including “social media exposure,” “increased awareness,” “activity on brand website” or “improved brand perception.”
With today’s digital technology, branding campaigns can be measured and maximized for ROI too!
By Diana Mackie Wertz
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
What You Need to Know About Facebook’s New ‘Dynamic Creative’ Ads Tool
This week, Facebook announced the release of the new dynamic creative tool.
Previously only available in Facebook’s Power Editor, this powerful tool is now available in the updated Ads Manager (the new version has not been rolled out to everyone just yet).
Facebook advertisers (the good ones) are constantly testing different aspects of an ad’s creative to determine which combination optimizes their campaign’s performance.
By Jenny Rothenberg
socialmediatoday.com
Honeyweb are your local Facebook marketing experts, contact us to discover how we can help your business.
How to Host Your First Twitter Chat
As a social media marketer, you're aware of the impact Twitter can have on a brand's success.
We've all seen (or maybe even been a part of) some Twitter conversation with a brand that spreads like wildfire.
Think about Wendy's big moment last year with #NugsForCarter. Everyone remembers that moment as a hilarious (and brilliant) marketing win for Wendy's.
By Emma Wiltshire
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
Why Going Viral Doesn’t Guarantee Social Media Success: Methods and Metrics You Need to Know
Your marketing team has an incredible campaign ready to publish.
The social media posts are scheduled, landing pages are primed with engaging calls to action, and the other marketing collateral is prepared to play important, supporting roles.
All these pieces must be in place before you launch the campaign, and the focal point of the campaign — a video, for example — must touch on certain emotions in order for this campaign to have the potential to go viral.
By AJ Ghergich
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
A Small Business Guide to Facebook Video Marketing [Infographic]
For starters, don’t be intimidated by the pressure to make an Academy Award-worthy film because Facebook videos thrive on brevity.
As soon as your video hits the two-minute mark, you’re going to start losing viewers, so why waste the time?
Ideas for marketing videos are valuable, so instead of cramming them all into your first video, try concentrating on one aspect of that story and saving the others for later.
By Marilyn Vinch
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
![A Small Business Guide to Facebook Video Marketing [Infographic]](https://www.honeyweb.com.au/uploads/blog/shutterstock_592985684.jpg)
Contact Us
If you need help with your online marketing, we are offering a completely FREE online marketing strategy session!
Call Steven Hamilton on 0417 871 661, complete the form below to book your FREE strategy session or just send through your enquiry and let's make 2026 your biggest year yet.
Testimonials
"Tapestry is very excited about their smart new Website! Thanks to the team at Honeyweb for all their assistance."
Birgitte Buchan
Tapestry Wines
