Honeyweb Blog / Social Media
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Facebook Advertisers able to target Shadow Profiles
Facebook’s methods to learn your interests, even with new security restrictions.
In the wake of millions of users restricting access to their own personal information, advertisers can still hone in on your shadow profile.
What is a “shadow profile?” Well, have you ever given your phone number to Facebook for two-factor authentication? Or a friend shared your email with some app’s contact import feature?
By Dan Kuseta
smk.co
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
Instagram and easyJet launch Booking Experience
Instagram is partnering with easyJet to get the best flight deals fast.
A new search function within easyJet’s flagship app allows users to search locations with the use of Instagram pictures with a feature called Look&Book.
At the moment Look&Book only works with Instagram, but will partner with other picture-sharing platforms, such as Pinterest and Snapchat, down the track.
By Dan Kuseta
smk.co
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
Facebook’s Selling Ads in Stories
Just like Snapchat and Instagram, Facebook is following the trend of monetising users’ most favoured feature.
For the first time, marketing is making its way to Facebook Stories in anticipation of more big name brands embracing vertical ad formats.
Advertisers on Facebook will soon be able to book campaigns through Stories, which will take advantage of its alternate media feed of pictures and video.
By Dan Kuseta
smk.co
Honeyweb are your local Facebook advertising experts, contact us to discover how we can help your business.
How to Use Custom Facebook Frames for Facebook Dynamic Ads
Want to add branding to your Facebook dynamic ad campaigns?
Did you know you can use Facebook frames in your ads?
In this article, you’ll learn how to add a custom Facebook frame to your Facebook dynamic ad campaigns.
By Renata Ekine
socialmediaexaminer.com
Honeyweb are your local Facebook advertising experts, contact us to discover how we can help your business.
Audiences are moving, but no one is talking about it
Here is a stark fact: Since Netflix and Stan came into the market in 2015.
The latest Deloitte Media Consumer Survey showed 43% of respondents had a video streaming subscription like Netflix, up from 9% in 2014.
It’s a threat to the entire advertising industry - where will we be able to connect with these audiences in the future?
By Dan King
adnews.com.au
Honeyweb are your local media marketing experts, contact us to discover how we can help your business.
8 Holiday Social Media Marketing Campaigns to Try This Season
Holiday campaigns can be a great way to surprise and delight your audience, while also generating more reach and visibility for your brand.
Have you got your holiday marketing plan in place?
If not, here are eight social media holiday campaign ideas you can steal to help boost your performance.
By Dhariana Lozano
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
How “False Expertise” Can Damage Your Business—and How to Protect It
When I last checked, there were 987,119 “thought leaders” on LinkedIn.
Soon, there’ll be more than a million. How many of those do you trust?
False experts include legions of self-appointed “gurus” and “visionaries” who saturate social media with bad advice. But they’re not the only sources. Why are we so bad at this?
By Derek Gleason
conversionxl.com
Honeyweb are your local digital marketing experts, contact us to discover how we can help your business.
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