Honeyweb Blog / Social Media
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Facebook Launches New Dashboard to Better Track Facebook Ad Performance
After months of testing, Facebook has launched its new Attribution dashboard
Which will enable advertisers to get more in-depth insight into how each element of their Facebook presence is performing, including data on contribution to sales and comparative measurement.
Called simply 'Facebook Attribution', the new tool aims to provide more data to help inform your approach - as explained by Facebook.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local Facebook advertising experts, contact us to discover how we can help your business.
How to Drive Organic Traffic With Bots
Want more website visitors? Wondering how Messenger bots can help?
The Social Media Marketing podcast is designed to help busy marketers, business owners, and creators discover what works with social media marketing.
To explore how to bots can drive organic traffic to your website, I interview Natasha Takahashi.
By Michael Stelzner
socialmediaexaminer.com
Honeyweb are your local website marketing experts, contact us to discover how we can help your business.
Snapchat Q3 Earnings: Better Than Expected Revenue, While User Numbers Continue to Decline
Snap Inc. may be getting smarter as a business, but will that be enough to save it now that it's firmly within Facebook's sights?
That's the key question around the Snapchat - while there's no doubting that the app is popular with younger users
Snap needs to show investors that it's more than just a cool novelty, and that it actually knows how to convert that attention into actionable benefit - i.e. money.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
Facebook Can Now Evaluate False Headlines Separately from False Articles
Facebook confirmed that it is now able to penalize false news and false headlines separately, after concerns that the two are not always connected.
"Now [Facebook] fact-checkers can either rate an entire story or just a headline as false, although the latter is demoted in News Feed less than the former."
The revision came up due to concerns around a specific case from last month, in which this article from Think Progress was marked as false and subsequently demoted in the News Feed.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local Facebook advertising experts, contact us to discover how we can help your business.
How to Use the Facebook Split Testing Feature to Identify Your Most Profitable Audiences
Do you want to improve your Facebook ads?
Wondering how the Facebook split test audience variable feature can help?
In this article, you’ll discover how to split test audiences and reveal which ones deliver the best results for your Facebook ad campaigns.
By Charlie Lawrance
socialmediaexaminer.com
Honeyweb are your local Facebook advertising experts, contact us to discover how we can help your business.
Instagram, Snapchat Continue to Lead in Teen Usage, While Facebook Continues to Decline
Snapchat remains the most popular social platform among younger audiences, but Instagram is now seeing more usage.
That's according to a new report from Piper Jaffray, which incorporates responses from 8,600 teens, with an average age of 16, from across 48 US states.
Researchers sought to gain insights into a range of trends, including social media usage, and have revealed, once again, that Snapchat, while it may not be growing at the rate it once was, remains highly influential.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
Snapchat-style map coming to Facebook
Facebook has commenced preparations to bring an interactive real-time map to help users coordinate events and meetups.
Facebook is tackling a total redesign of its Nearby Friends platform and replacing the list view of stating member locations with a new map grouping friends together by city.
In the “quest to cure loneliness” services like Apple’s Find My Friends, Google Maps, Glympse, Foursquare, and Swarm have all struggled to capture user interest.
By Dan Kuseta
smk.co
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
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