Honeyweb Blog / Social Media
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Australian YouTube Ads Leaderboard: Year-End 2016
YouTube Australia has released its Leaderboard for the Year-End 2016 advertisements
But what exactly are YouTube ads and how do they work?
Video ads turns viewers into fans, and fans into new customers.
These ads are determined by an algorithm that factors in organic and paid views, watch time and audience retention.
YouTube has a range of targeting options to help people reach the right customer for their business. This is often determined by age, gender, location, interests and more.
Users have complete control over their budgeting, so they can spend what they're comfortable with.
The top three YouTube ads on Australia's End-Year 2016 Leaderboard are as follows:
- Virgin Mobile's 'Angry Santa'
- We Love our Lamb's 'Australia Day Lamb 2016, Commence Operation Boomerang'
- Samsung Australia's 'It's Time. Upgrade Now'
Watch the sucessful advertisements by clicking here.
Have you considered using YouTube to expand your business' network and increase customers? Click here to learn how we at Honeyweb Marketing can achieve this for you. Start a conversation with us today by clicking here.
Facebook Updates News Feed Algorithm to Focus on Authentic and Timely Content
Just when you think you’re working it out, Facebook switches things up again
Facebook has announced another News Feed algorithm update – four days after their last update – though, to be fair, this one has an entirely different purpose.
The update focuses on giving more precedence to “authentic and timely stories”, which is aligned with Facebook’s wider efforts to combat the spread of fake news, the first measures of which they outlined last month.
Andrew Hutchinson from Social Media Today has summarised Facebook's algorithm updates, giving an overview of their potential impacts.
- New Signals to Identify Authentic Content
- Updates to Real-Time Signals
- Marketing Impacts
Access the full details from the article here. Source: Andrew Hutchinson
Learn how Facebook's new algorithm settings can boost your business' performance here. Don't wait - contact our social media experts today by clicking here.
Social is the new front door for your business
Some #mondaymarketing inspiration for you.
The power of using social media to market your business is underestimated.
By securing your business’ social media presence, its performance is set to boost.
Word-of-mouth has been described as the best form of marketing – and social media is the equivalent of word-of-mouth on steroids.
By creating dialogue via social media, your business is promoted amongst your network, leading to an increase in leads, sales and customers – this is called viral marketing and brand advocacy or social proof.
Learn more about social media's potential for your business here, or get in contact with one of our experts here.
9 Marketing Tips to Increase Your Instagram Followers
If you ask any social media marketer what their number one Instagram question or concern is, the majority will say it’s how to get more followers.
It’s a simple fact that the bigger audience you have, the more people and potential customers you are able to reach.
Rather than an empty number, think of your follower count as the size of your community.
It’s always nice to know that your message is being well-received and resonating with your audience, and a follower count is one way of measuring this.
To help you build your community through your own Instagram strategy, Dara Fontein from Hootsuite has put together a helpful guide. Some of her tips comprise of the following:
- Use hashtags
- Host a takeover
- Hold contests
Click here to access the fully detailed guide.
Learn more about Honeyweb’s effective social media business strategies here. Start a conversation with us today, click here.
4 Social Media Mistakes Your Business Can’t Afford to Make
Social media marketing is something you need to be doing
It's too effective when it comes to growing your business to ignore it.
As more businesses make it a larger component of social media's marketing strategies, the more likely it is for mistakes to be made.
Fortunately, Jonathan Long from Entrepreneur listed the four biggest mistakes on social media.
- You're not interacting with followers
- You're overly promotional
- You don't include calls-to-action (CTAs)
- You spread yourself too thin
Stay updated and read the full detailed list here. Source: Jonathan Long
Learn how social media can enhance your business' performance here. Don't wait, contact one of our social media experts here and avoid the costly mistakes featured above.
Why Small Businesses Should Use Facebook Advertising
Worldwide, there are over 1.79 billion monthly active Facebook users
When it comes to marketing, there are two things we know for sure.
1: You have to do it.
2: It costs money. Sometimes lots of money.
So what do you do? How do you market your business when you don’t have a lot to spend in the first place? Better yet, how do you do it cost effectively?
While many business owners understand social media has the ability to greatly benefit their company, not many are aware of what can be done with Facebook Advertising.
Facebook Ads run on the same pay-per-click/pay-per-impressions idea as most online ads (re: Google AdWords). However, thanks to amount of personal information in Facebook’s database, they allow you to get ridiculously detailed with your targeting.
The best part? Facebook Ads are surprisingly affordable.
Click here to read more. Source: Huffington Post
Want to learn more about how Facebook can help your small business boom? Click here. Contact us today to discuss your options by clicking here.
Snapchat for Business: The Ultimate Marketing Guide
A recent study released by Snapchat Inc. found that nearly a third of Australian smartphone users actively use the social media platform.
Over 150 million people now use Snapchat to watch 10 billion videos every day. For a savvy social media marketer, that's a possible 10 billion daily opportunities to build awareness of your business and brand.
Snapchat collaborated with MediaScience to survey 320 consumers aged 16 to 56, which compared Snapchat video ads to those on TV, Facebook, Instagram, and YouTube. Snapchat says its ads garnered twice the visual attention of Facebook and 1.5 times more than Instagram. They were also 1.3 times more effective than YouTube.
Hootsuite has put together an ultimate marketing guide for business owners to master Snapchat. Some of these tips include:
- Build brand awareness with Snap Ads
- Promote engagement with Snapchat Geofilters
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Drive increase in purchase intent with Snapchat Sponsored Lens
Click here to access the fully detailed marketing guide. Source: Hootsuite
Read more to learn how social media and content marketing can increase your business' performance. Better yet, get in contact with our social media experts today by clicking here.
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