Honeyweb Blog / Social Media
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Study: 74% Of Marketers Focus On Social Media When Launching New Products
A global research study has highlighted new insights around the launch marketing stategies for new products. The research was commissioned by launch marketing specialist agency Five by Five, interviewing more than 730 senior marketers across the US, UK and Australia.
Sales promotion ranked second among the most important channels, with more than half of marketers (55 per cent) citing it, with email campaigns coming in third (53 per cent). TV advertising only ranked sixth, also behind press and PR, suggesting that ‘traditional’ above the line ad campaigns are no longer holding sway when it comes to building awareness for new products and services.
By Matt Lawton
bandt.com.au
How to Find Social Media Micro-influencers for Your Small Business
Want to promote your small business on a budget? Have you considered partnering with less famous influencers?
Highly targeted micro-influencers can help your small business gain visibility, engage an audience, and promote your products.
In this article, you’ll discover how to find and connect with micro-influencers who can promote your small business.
By Shane Barker
socialmediaexaminer.com
5 Tricks to Maximize Your Reach on Facebook
The social media landscape is constantly changing - so how do you stay on top of best practices for marketing and advertising on these platforms?
Let’s talk specifically about Facebook.
While Facebook’s roots were originally founded in pure social networking between college friends, it’s grown into one of the biggest platforms for marketing and advertising. And while there are many platforms in which to invest your social media dollars, Facebook is still a leader in the space.
By Amy Oppenheim
socialmediatoday.com
Zenith Report: Social Media Ad Spend To Overtake Newspapers By 2020
A new report by ad agency Zenith in the US has found (many would argue hardly unsurprisingly, too) that ad spend on social media around the globe will overtake spends for newspapers in the next four years.
It also follows a provocative article on B&Tyesterday that came with the rather dire warning that 2017 would be the year that digital started killing off traditional medias such as print and TV.
Posted by B&T Magazine
bandt.com.au
4 Instagram Contest Ideas to Engage Your Followers
Do you want more engagement on your Instagram profile? Have you considered rewarding your followers with a giveaway?
Instagram contests give people an entertaining reason to interact with and promote your business and products.
In this article, you’ll discover four types of Instagram contests that will engage your fans.
By Michael Georgiou
socialmediaexaminer.com
3 of the Most Under-Utilized Social Media Marketing Tactics
We're all aware of the many benefits involved with brands successfully utilizing a social media strategy to benefit their marketing communications, with a key contributing factor being that it's essentially free to set-up your social media presence and maintain it going forward.
However, there are additional cost-effective social media tactics that brands are still under-utilizing - check out the top three listed below:
By Chris Kyriacou
socialmediatoday.com
Why Search will be a Focus for Facebook in 2017 (and How it Will Impact Marketers)
In my recent predictions for 2017 post, I noted that search would be a big focus for Facebook in the next 12 months. I’ve been asked about this quite a bit, so in this post, I want to clarify that idea further and provide more context as to why Facebook will be looking to boost search – as well as outline scope of opportunity for The Social Network in this capacity.
For most users, search on Facebook seems like an afterthought, an add-on element that provides little in the overall experience. "Facebook couldn’t really get a lot out of their search capacity, could they?" "Facebook couldn’t, realistically, challenge Google in search. Could they?"
While it may seem minor, there’s far more to search on Facebook than it may seem. And the opportunity is significant.
By Andrew Hutchinson
socialmediatoday.com
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