Honeyweb Blog / Social Media
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Facebook Messenger Customer Chat Plugin: Closed Beta
I’ve received countless questions during the past week about the nifty little Messenger widget that hovers on the right side of my website.
That’s the Facebook Messenger Customer Chat Plugin, and I am lucky enough to be part of the closed beta.
What is the Facebook Messenger Customer Chat Plugin?
By Jon Loomer
jonloomer.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
75 Creative Facebook and Instagram Video Tips
It's no surprise to any marketer that video is critical to growing a business.
But how many times have you sat at your desk with a free hour and said to yourself, "let me just create this quick video to use in our next event registration email."
If you answer "yes" to this question, you're on the right track: video doesn't have to be time consuming, hard, or take any certain production expertise.
By Christine White
blog.hubspot.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
Facebook Looks to Help Brands Tap into International Business Opportunities with New Tools
As part of Facebook’s mission to ‘bring the world closer together’, international expansion, and the removal of borders as boundaries, is a key element in their development.
And aside from seeking to better connect communities, providing businesses with new ways to tap into international opportunities is another part of The Social Network’s expanding framework.
Along this line, earlier this year Facebook introduced a new ‘Cross Border Insights’ data tool which highlights key data points and insights on various global markets.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local Facebook marketing experts, contact us to discover how we can help your business.
LinkedIn Expands Lead Gen Forms to Sponsored InMail and Dynamic Ads
LinkedIn added ‘Lead Gen Forms’, a new ad offering which enables advertisers to more easily collect information from users, with the data auto-populated based on their LinkedIn profile.
The lead gen option has proven to be both popular and effective - according to LinkedIn:
Marketers have seen strong campaign performance with Lead Gen Forms, reducing their average cost per lead by more than 20%.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
The 6 Benefits and Risks of Instagram Stories
Instagram Stories are no longer a passing fad, and social marketers need to stop treating them as such.
Instagram Stories live within the Instagram app.
This is a huge reason why they’ve grown so popular so fast, why they pose such a threat to Snapchat, and why savvy brands are using them: you can use Instagram Stories to harness and leverage the Instagram audience you already have.
Sponsored Content by Simply Measured
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
Twitter’s Testing a New Format for Moments, Which Moves Away from Side Scrolling
Twitter seems a bit confused about Moments, and what they want it to be.
Actually, no, they’ve been very clear about what they’d like Moments to be from the start – a simplified way to showcase the best of what Twitter has to offer, making it easier for non-users to see why they might want to sign-up.
But despite its promise, and the hype around Moments’ launch, it’s never really lived up to expectations.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
Is LinkedIn Planning to Kill Off LinkedIn Groups?
I've written quite a bit about LinkedIn groups in the past.
Historically, they were the number 1 source of organic lead generation for my B2B marketing funnel - in fact, 80% of my leads came from LinkedIn Groups.
Yes, groups sometimes turned into orgies of spam and click bait, but a well-managed group often times did exactly what it was supposed to - brought together like minded people to discuss their common professional interests.
By Mark Lerner
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
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