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Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.

There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.

The Importance of Dark Social Is Rising - Here Are Some Tips on How to Track It

Can you remember the last few posts you shared with your friends?

Did you systematically tweet them one-by-one, or post them as Facebook updates?

Let me guess - instead, you shared them with someone particular via message, or in one of the WhatsApp groups you belong to. As digitally inclined as you are, it’s okay if you don’t want your social sphere to know every.

By Julie Hong
socialmediatoday.com

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The Importance of Dark Social Is Rising - Here Are Some Tips on How to Track It

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The Do’s and Don’ts of Social Media for Job Hunters [Infographic]

Imagine a time without social media.

Some would argue that would be a perfect world, while others would miss being connected to friends, family, as well as being able to stay on top of the most current news stories as they happen.

According to We Are Social, the number of worldwide internet users is more than 3.8 billion, while the number of active social media users is over 2.7 billion, and this is only expected to grow.

By Irfan Ahmad
socialmediatoday.com

Honeyweb are your local marketing experts, contact us to discover how we can help your business.

The Do’s and Don’ts of Social Media for Job Hunters [Infographic]

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6 Lesser-Known Social Media Image Tools to Expand Exposure & Engagement

Any social media manager with experience knows that images can boost likes, shares and click-throughs

Some experiments have shown that posts with images receive as much as 2.3X engagement as posts without images.

The process of creating images may be effort-intensive, but using images in social media posts is clearly worth that effort. 

By Jessica Davis
socialmediatoday.com

Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.

6 Lesser-Known Social Media Image Tools to Expand Exposure & Engagement

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Twitter Confirmed It’s Testing a Tweetstorm Feature, Has Expanded the Test Pool

Twitter was working on a new ‘Tweetstorm’ feature, which would enable users to create a series of automatically linked tweets.

Twitter has now confirmed that this feature is in testing, and that test has recently been expanded among Android users, which could suggest it may be coming soon.

As reported by Android Police, the Tweetstorm features provides a new option to add tweets to your composition process, with the tweets in a set then listed on screen.

By Andrew Hutchinson
socialmediatoday.com

Honeyweb are your local marketing experts, contact us to discover how we can help your business.

Twitter Confirmed It’s Testing a Tweetstorm Feature, Has Expanded the Test Pool

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Facebook to train U.S. businesses on ads after Russia scandal

Facebook disclosed in September that Russians bought ads on its platform in an attempt to divide Americans in the run-up to the 2016 U.S. presidential election

Facebook Inc Chief Executive Mark Zuckerberg is kicking off an effort to get U.S. small businesses to spend more on advertising as the image of the social media network's ads have taken a hit for their role in alleged Russian attempts to sway U.S. voters.

Zuckerberg is travelling on Thursday to St. Louis, Missouri, to launch the program, after which Facebook will dispatch teams to 30 U.S. cities next year.

By REUTERS
brandequity.economictimes.indiatimes.com

Honeyweb are your local marketing experts, contact us to discover how we can help your business.

Facebook to train U.S. businesses on ads after Russia scandal

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What Snapchat Will Look Like in 2018

Big changes are afoot for Snapchat: Executives of Snap Inc., Snapchat’s corporate parent, revealed during Tuesday’s earnings call that they are planning a major redesign for 2018.

They also want to take a number of other steps to keep creators and users happy.

While the executive team stopped short of sharing too many details about their plans, they dropped quite a few hints. According to those hints, here is what’s going to change for Snapchat in 2018

By Janko Roettgers
variety.com

Honeyweb are your local marketing experts, contact us to discover how we can help your business.

What Snapchat Will Look Like in 2018

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Twitter officially expands its character count to 280 starting today

Twitter’s expansion to 280 characters is rolling out publicly today to all users in supported languages, including English.

The company had first announced the controversial plan to move beyond its traditional 140 characters back in September, noting at the time how a longer character count allowed users to express more of their thoughts without running out of room to tweet.

The expansion was initially available to a select group of Twitter users as a trial.

By Sarah Perez
techcrunch.com

Honeyweb are your local marketing experts, contact us to discover how we can help your business.

Twitter officially expands its character count to 280 starting today

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