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Honeyweb Blog / Search Engine

Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.

There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.

Technology That Will Revolutionize the Way You Think About Search

One thing has remained a constant in the search industry: frequent – and often dramatic – changes in technology.

As SEO professionals, it’s necessary for us to continue to evolve in order to remain effective.

Today, we’re at a point where this is occurring faster and more dramatically than ever before.

By Jeremy Knauff
searchenginejournal.com

Honeyweb are your local SEO marketing experts, contact us to discover how we can help your business.

Technology That Will Revolutionize the Way You Think About Search

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AdWords Audit: The 7-Steps Checkup Your Account Needs

Google AdWords is one of the most complicated platforms in the marketing space.

With countless tools, reports and ways to spend money, you can’t take anything lightly.

And when real dollars and your company’s bottom line are at stake, even small mistakes can add up to significant impacts.

By Brad Smith
adespresso.com

Honeyweb are your local Google marketing experts, contact us to discover how we can help your business.

AdWords Audit: The 7-Steps Checkup Your Account Needs

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Facebook Announces ‘Brand Collabs Manager’ Platform to Connect Influencers with Brands

With influencer marketing on the rise, Facebook's looking to help facilitate brand and influencer relationships

Which, ideally, will help them attract more prominent creators to the platform, while also better enabling brands to boost their messages.

Facebook is officially launching its new ‘Brand Collabs Manager’ dashboard, which will highlight relevant influencers to brands, and enable them to make connections.

By Andrew Hutchinson
socialmediatoday.com

Honeyweb are your local Facebook advertising experts, contact us to discover how we can help your business.

Facebook Announces ‘Brand Collabs Manager’ Platform to Connect Influencers with Brands

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Website Optimization: How To Reduce Friction In Purchase And Registration Processes

Sometimes getting consumers to the landing page is the easy part.

The ingrained friction the buying, and even registration, processes create for users can cause them to hesitate in completing the process.

After all, you don’t visit a site to register; you come to consume whatever information they have to offer. The registration part gets in the way.

By Selena Blue
marketingexperiments.com

Honeyweb are your local website marketing experts, contact us to discover how we can help your business.

Website Optimization: How To Reduce Friction In Purchase And Registration Processes

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Conversion Marketing Methodology

To ensure a consistently high level of scientific rigor in this experimentation, MECLABS’ research analysts utilize a uniform test protocol

And series of heuristics to help analyze real-world data and create new single and multi-factor tests that can reveal further discoveries.

To discover what really works in optimization. We focus all of our experimentation on optimizing marketing communications. 

By marketing experiments
marketingexperiments.com

Honeyweb are your local Conversion marketing experts, contact us to discover how we can help your business.

Conversion Marketing Methodology

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What Is a High-Quality Link?

Relevance or authority, which link strategy is the best?

This question has been pondered by link builders for decades – and has become particularly important since Google introduced the Penguin algorithm.

Backlinks serve as an important ranking factor for search engines.

By Kristopher Jones
searchenginejournal.com

Honeyweb are your local SEO marketing experts, contact us to discover how we can help your business.

What Is a High-Quality Link?

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The Three Pillars of SEO: Authority, Relevance, and Trust

For just a moment, remember a time before the Internet and search engines.

What did we do if we needed information?

In most cases, we began our own quest for a source to supply the needed information.

By Mark Traphagen
searchenginejournal.com

Honeyweb are your local SEO marketing experts, contact us to discover how we can help your business.

The Three Pillars of SEO: Authority, Relevance, and Trust

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